Analog Mobile TV: Free-to-Air is Compelling!

Table of Contents

• Executive Summary
• Introduction
• Overview of Mobile TV
  • 3G Mobile TV Services
  • Digital Broadcast
  • Over-the-Top
  • Analog Broadcast
• The World Is Going Digital, So Why Does Analog Mobile TV Make Sense?
• Compelling Arguments...But Are There Devices?
• Analog Mobile TV Users' Insights: Survey Methodology
• Analog Mobile TV Users' Insights
  • Programming Watched
  • Frequency of Viewing
  • Length of Daily Viewing Time
  • Mobile TV Viewing Experience
  • Circumstance of Use
• Analog Mobile TV Outlook - Installed Base Forecast
• Analog Mobile TV Handsets Shipments
• ASP and Revenue for Analog Mobile TV Handsets
• Semiconductor Shipments and Revenue
• Methodology
• Related In-Stat Reports

List of Table

• Table 1. Comparison of Analog Free-to-Air Mobile TV Versus Subscription-Based Digital Broadcast Mobile TV
• Table 2. Comparison of Cellular Subscribers and ARPU Generated by Region
• Table 3. The Sample Sizes for Survey
• Table 4. Announced Digital Switchover Dates

List of Figures

• Figure 1. Worldwide Analog Mobile TV Handset Shipments, 2007 - 2013 (Shipments in Millions)
• Figure 2. Examples of Analog Mobile TV Handsets
• Figure 3. Programming Watched by Analog Mobile TV Survey Respondents
• Figure 4. Frequency of Viewing of Analog Mobile TV Respondents by Country
• Figure 5. Amount of Time Spent Watching Mobile TV
• Figure 6. Respondents Reporting “Excellent” or “Good” on Mobile TV Viewing Experience Characteristics by Surveyed Geography
• Figure 7. Circumstance of Use Reported by Mobile TV Survey Respondents
• Figure 8. Analog Mobile TV Installed Base Worldwide, 2007 - 2013 (Units in Millions)
• Figure 9. 2008 Analog Mobile TV Handset Installed Base, by Region
• Figure 10. Worldwide Forecast of Analog Free-to-Air Mobile TV Installed Base, 2007 - 2013 (Units in Millions)
• Figure 11. Analog Mobile TV Handset Shipments, 2007 - 2013 (Units in Millions)
• Figure 12. Analog Mobile TV Handset Shipment, by Region, 2007 - 2013 (Units in Millions)
• Figure 13. Examples of Analog Mobile TV Handsets
• Figure 14. Analog Mobile TV Handset ASPs, 2008 - 2013 (US$)
• Figure 15. Analog Mobile TV Handset Revenue, 2008 - 2013 (US$ in Millions)
• Figure 16. Analog Mobile TV Handset Revenue, by Region, 2008 - 2013 (US$ in Millions)
• Figure 17. Mobile Analog TV Module Shipments, 2007 - 2013 (Shipments in Millions)
• Figure 18. Semiconductor Average Selling Price (ASP) and Revenue Trends, 2007 - 2013 (US$)
• Figure 19. Total Semiconductor and Module Revenue, 2007 - 2013 (US$ in Millions)