Abstract
The personal navigation device (PND) market is maturing as prices decline,
consolidation occurs, and shipment growth slows; the most looming threat is
the rapidly growing GPS-enabled mobile phone market.
Still, PND shipments will continue due to affordable price points for the mass
market, car manufacturers' desire to offer cheap navigation options, and the
potential growth in connected PNDs. Yet, due to the weak economy' s impact on
consumer spending, demand for these higher-priced connected PNDs has yet to
take off. In-Stat expects that if the costs to incorporate a cellular modem
decrease, there will be a stronger opportunity for connected PNDs.
Meanwhile, PND manufacturers should explore ways to participate in the
GPS-enabled mobile handset market. GPS-enabled mobile handsets are expected to
grow 26% between 2009 and 2010, and reach almost 700 million units by 2013.
In-Stat' s recent PND research offers forecasts for global and regional PND
shipments, worldwide revenue, and average selling prices. A bill of materials
analysis, as well as silicon and non- silicon revenue opportunities are
discussed. Finally, a worldwide forecast of GPS-enabled handsets is offered.
| 
View Cart
