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Market Research Report

Emerging Handheld Game Platforms: It's Not Just Game Boy Anymore

Published by In-Stat Contact us : +1-860-674-8796
Published 2004/04 Content info 29 Pages
Product code CG19249
Price From  US $ 2795 Order/Price list
US $ 2795 PDF and Excel File by E-mail (Single User License)
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Description TOC

Abstract

The handheld gaming market has suddenly become crowded. Long the sole territory of Nintendo痴 Game Boy line, three new handheld consoles have come, or are coming to the market: the Nokia N-Gage, Tapwave Zodiac and Sony PlayStation Portable (PSP). Though all three of these emerging handheld platforms emphasize gaming, they offer other features, ranging from digital audio players to Bluetooth capability, to mobile phone functionality that make them new types of consumer convergence devices.

All three of these new platforms have higher prices, and are targeting an older demographic than the incumbent Game Boy platform, but none can escape Nintendo痴 long shadow. In the face of the emerging competition, Nintendo is not sitting still, offering new product lines and accessories.

This report includes in-depth analysis and forecasts for the emerging handheld platforms, as well as for Nintendo痴 platforms. Shipment and revenue forecasts through 2008 are provided for the Nokia N-Gage, Sony PSP, Tapwave Zodiac, Nintendo Game Boy Advance SP, next-generation Nintendo Game Boy, and the Nintendo DS. Analysis of the mobile phone and PDA gaming markets are also provided. Results from In-Stat/MDR痴 technology panel survey on emerging handheld platforms are provided as well.

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