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Market Research Report

US Cable TV Operator Survey: "Multi-Play" Services Improve ARPU

Published by In-Stat Contact us : +1-860-674-8796
Published 2005/02 Content info  
Product code CG26930
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Abstract

In-Stats sixth annual survey of US Cable TV system operators shows that total Cable TV subscriber growth is flattening out, but long-term revenue gains can still be obtained by Cable TV operators who continue expanding their mix of new digital services.

Twenty-three respondents have more than one hundred thousand subscribers on their systems, six have more than 50,000 subscribers, and six have between 20,000 up to 49,999 subscribers. Two thirds of respondents said that 100% of their subscribers have access to digital Cable services. More than three-fourths of respondents indicated that they have at least 750 MegaHertz of bandwidth available on their systems.

Key results from this extensive survey include:

  • High-Speed Data (HSD) via cable modem continues to grow
  • High Definition TV And PVRs are the "hot" new services
  • Bundling helps make Cable a preferred telecoms provider
  • Voice telephone services are being deployed
  • CableCARD devices are being supported, but attitudes are mixed
  • Capital Expenditures trend appears to be flat

Cable operators need to obtain more revenue from each subscriber that they still have. Seventy-eight percent of our respondents reported an increase in their ARPU over the past twelve months.

Respondents reported that they are well aware of looming competition for digital video services being planned by their local telephone companies. Twenty-one respondents expect to see competing video services, mainly from Verizon or SBC.

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