Cable VOD Service: Free Content Boosts Usage

Table of Contents

• Executive Summary
• Methodology
• Introduction: Cable TVs VOD Service Matures
• VOD and Its Place in the Interactive TV World
  • "On-Demand" Applications
  • The Basics of Video-on-Demand
    • VOD Delivery
    • Cable-based VOD Service
• The Business of VOD
  • VOD Service: Cost per Stream & Customer Usage
  • Other VOD Metrics
• Consumer Survey: Cable VOD Service
  • Key Findings of the Survey
    • Do You Currently Subscribe to Cable TV Service?
    • Who Is Your Cable TV Service Provider?
    • Are You Familiar with VOD Service?
    • Does Your Cable Operator Offer VOD Service to Your Home?
    • Have You Ever Used Cable VOD Service?
    • What Is the Primary Reason You Dont Use Cable VOD Service?
    • Which of the Following Best Describes How Often You Use VOD Service?
    • Which Kind of VOD Programming Do You Watch?
    • How Much Do You Spend Each Month on VOD Programming?
    • Do You Receive a Subscription VOD Service?
    • Which of These Subscription VOD Services Do You Receive?
• VOD Service Deployments
  • North America
  • Europe, Asia, and Latin America
• VOD Market Trends
• VOD Service and Revenue Forecasts
  • VOD Forecast Assumptions
  • North American Cable VOD Services Forecast
  • Worldwide Cable VOD Services Forecast

List of Tables

• Table 1. Interactive TV Applications
• Table 2. VOD Costs and Customer Usage Metrics
• Table 3. Do You Currently Subscribe to Cable TV Service?
• Table 4. Who Is Your Cable TV Service Provider?
• Table 5. Are You Familiar with VOD Service?
• Table 6. Does Your Cable Operator Offer VOD Service to Your Home?
• Table 7. Have You Ever Used Cable VOD Service?
• Table 8. What Is the Primary Reason You Dont Use Cable VOD?
• Table 9. Which of the Following Best Describes How Often You Use VOD Service?
• Table 10. Which Kind of VOD Programming Do You Watch?
• Table 11. How Much Do You Spend Each Month on VOD Programming?
• Table 12. Do You Receive a Subscription VOD Service?
• Table 13. Which of These Subscription VOD Services Do You Receive?
• Table 14. North American VOD Deployments by Cable Operator
• Table 15. International Cable-based VOD Service Deployments
• Table 16. North American Cable VOD Subscriber/User Forecast, 2003-2009 (Users in Millions)
• Table 17. North American Cable VOD Service Revenue Forecast, 2003-2009 (US$ in Millions)
• Table 18. Perspective: US Cable VOD Service Revenues Compared to Other Cable Service Revenues
• Table 19. Worldwide Cable VOD Subscriber/User Forecast, 2003-2009 (Users in Millions)
• Table 20. Worldwide Cable VOD Subscribers/Users: Percentage by Geographic Region, 2003-2009
• Table 21. Worldwide Cable VOD Service Revenue Forecast, 2003-2009 (US$ in Millions)

List of Figures

• Figure 1. The VOD Architecture
• Figure 2. Do You Currently Subscribe to Cable TV Service?
• Figure 3. Who Is Your Cable TV Service Provider?
• Figure 4. Does Your Cable Operator Offer VOD Service to Your Home?
• Figure 5. Have You Ever Used Cable VOD Service?
• Figure 6. Which of the Following Best Describes How Often You Use VOD Service?
• Figure 7. How Much Do You Spend Each Month on VOD Programming?
• Figure 8. Do You Receive A Subscription VOD Service?
• Figure 9. Which of These Subscription VOD Services Do You Receive?
• Figure 10. Worldwide Cable VOD Subscriber/User Forecast, 2002-2008 (Users in Millions)
• Figure 11. Worldwide Cable VOD Service Revenue Forecast, 2002-2009 (US$ in Millions)