IPTV in China Gets an Olympic Start

Table of Contents

• Executive Summary
• Methodology
• What does IPTV Mean in China?
  • Introduction
  • End-user Perspective
    • Potential Huge Subscriber Base for IPTV
    • IPTV Advantages in Interaction, Ease-Of-Use and Price
    • Key Applications Initiate IPTV Market
  • Service Providers Perspectives
    • Cable Operators Perspective
    • Telecom Carriers Perspective
  • ICPs Perspective
  • Technology Perspective
    • To Challenge the Bandwidth of Dominant ADSL Networks
    • IPTV Multicast Conflicts with Telecom Network
    • Video Encoding Format
    • IPTV Middleware
  • Policy Perspective
• IPTV Development Trend Analysis
  • Business Model
    • To Provide STB for Free in Bundles
    • STB Sales Model is all about Scale
    • Close Cooperation Between Vendors and IPTV Carriers
  • Drivers
    • Olympic Games in 2008 are a Strong Driver for IPTV
    • IPTVs Performance in Interaction, Ease-of-Use and Price Advantage
    • Telecom Carriers are Eager to Develop More Broadband Users/Revenue Streams
    • ICPs Regard IPTV as a Good Opportunity for Resell
    • Equipment Vendors are Anxious to Get Involved in a New Round of Investment
  • Barriers
    • Broadband Network has a Long Way to To to Meet IPTV Requirements
    • IPTV Contents Must be Different and More Attractive
    • Unifying IPTV Standards Makes the Process for Wide Adoption Long and Costly
    • Facing Pirating in the Long Term
• IPTV Forecast 2005-2010 in China
  • Subscribers
  • STB Unit Shipments
  • STB Shipment Revenue
  • Carriers
    • China Telecom Corporation (CTC)
    • China Netcom Corporation (CNC)
  • ICPs
    • ICCTV
    • EastTV
    • Shanda
    • BJIPTV
  • Vendors
    • UTStarcom
    • ZTE
    • Onewave
    • Huawei
    • Alcatel Shanghai Bell (ASB)
    • TransVideo
    • VCOM
    • STB manufacturers
    • Coship
    • Changhong
    • TCL
    • DVN
• Conclusions

List of Tables

• Table 1. IPTV Market Forecast, RMB in Millions, US$ in Millions, 2005-2010
• Table 2. Advantages and Disadvantages of ADSL 2+, VDSL and FTTH
• Table 3. Encoding Format Development Situation
• Table 4. China IPTV STB Unit Shipments and Revenue US$ in Millions 2005-2010

List of Figures

• Figure 1. Subscriber Base Forecast 2005-2010
• Figure 2. China IPTV Framework
• Figure 3. China IPTV Compared with Cable TV, DVD and Broadband VAS
• Figure 4. Emerging Broadband Access Technologies
• Figure 5. China IPTV Value Chain
• Figure 6. IPTV Lifespan Compared with SMS and Broadband
• Figure 7. China IPTV Subscribers (In Millions) 2005-2010
• Figure 8. China IPTV STB Shipments 2005-2010
• Figure 9. China IPTV STB Shipment Revenue, RMB in Millions 2005-2010