Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption

Table of Contents

• Executive Summary
• Methodology
  • Technology Adoption Panel (TAP) Survey
• Digital Audio Broadcasting
  • HD Radio
    • International Expansion
  • Eureka 147
  • ISDB-T
  • S-DARS
  • DMB
• Advanced Digital Radio Features
  • Telematics
  • EPG
  • Multichannel Sound
  • Tomorrow Radio
• Digital Radio in Europe
  • Dynamics by Country
    • UK
    • Germany
    • Denmark
    • Others
      • Belgium
      • Switzerland
      • Spain
  • Forecast
• Digital Radio in Asia
  • Dynamics by Country
    • Singapore
    • Korea
    • Japan
    • China
    • Others
  • WorldSpace
  • Forecast
• Digital Radio in the America
  • Dynamics by Country
    • Canada
    • Satellite
    • Terrestrial
  • US
    • Satellite
    • Terrestrial
  • Brazil
  • Digital Radio Feature Comparison
    • Signal
    • Cost
    • Programming
  • Forecast
• US Consumer Survey Results
  • Radio Listening Environment, Home vs. Car
  • Digital Radio Familiarity
  • Reasons for Owning or Not Owning a Satellite Radio Receiver
  • Interest in Digital Radio Features
  • Purchase Influencers
• Digital Radio Ics
  • Integration Trends
  • IC Suppliers
    • Frontier Silicon
    • Philips
    • Silicon Labs
    • STMicroelectronics
    • Texas Instruments
    • Others

List of Tables

• Table 1. Digital Radio Market in Europe
• Table 2. Digital Radio Market in Asia 20
• Table 3. Satellite Radio Provider and Car Manufacturer Relationships . 23
• Table 4. US Markets with the Most Digital Radio Stations 24
• Table 5. US Satellite Radio Subscribers (in Thousands)
• Table 6. Digital Radio Market in the Americas
• Table 7. Reasons for Purchasing a Satellite Radio (Multiple Responses Allowed)
• Table 8. Reasons for Not Owning a Satellite Radio (Multiple Responses Allowed)
• Table 9. Interest in Digital Radio Features (Multiple Responses Allowed)
• Table 10. Eureka 147 DAB Radio Bill of Materials
• Table 11. iBiquity HD Radio Bill of Materials

List of Figures

• Figure 1. Worldwide Digital Radio Market (Units in Thousands)
• Figure 2. Hours of Radio Listening per Week
• Figure 3. Familiarity with Digital Radio
• Figure 4. Interest in Buying a Digital Radio
• Figure 5. Amount Willing to Pay for a Digital Radio
• Figure 6. Satellite Radio Influence Over Car Purchase
• Figure 7. Price Willing to Pay for Digital Radio as a Car Option
• Figure 8. AM Stations Broadcasting Digitally Before Paying for a Digital Radio
• Figure 9. Public Radio Listeners
• Figure 10. Willingness to Buy an HD Radio If You Could Receive More Channels of Public Radio Than Available on FM Today