Abstract
Mobile video has become important to both telecom operators and broadcasters
looking for new services to generate new revenue in China. In its Eleventh
Five-year (from 2006 to 2010) Plan of the telecom sector, China has placed
much emphasis on 3G and mobile TV services, and for the broadcast sector, IP
TV and mobile TV are also marked as hot spots in next five years.
Telecom operators in China have developed a clear business model for streaming
mobile video services over a 2.5G or 3G network. However, broadcast
technology, due to the different regulatory bodies and operation, is still in
a state of flux with regard to regulations, technology adoption and business
models.
In-Stat feels that with the development of clear business models, appropriate
content, available and affordable terminals and cooperation between telecom
operators, broadcasters and regulatory bodies that this market could become
key for China's telecom market. As the government is pushing for widespread
Mobile TV availability for the 2008 Olympics, In-Stat is looking for some
solid subscriber numbers in 2008 and 2009. This report discusses regulatory
issues, business models, case studies, market drivers and barriers, and
subscriber forecasts. Vendor side information and market views are augmented
by end-user research collected from 488 consumer respondents.
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