Mobile TV in China: Heading for the Promised Land

Table of Contents

• Executive Summary
• Methodology
  • General Methodology
  • Consumer Study Methodology
• Definitions
• Market Overview
  • Regulatory Environment
    • MII and SARFT
    • Government Regulations
    • Mobile TV Licenses
  • Technology
    • Cellular Technology
    • Digital Broadcast Technology
      • DVB-H
      • SDMB and TDMB
      • MediaFLO
  • Business Model
    • Operator-Led Mobile VAS Approach
    • Broadcaster-led Approach with Mobile Operators
    • Independent DVB-H Service Provider Approach
    • Convergence Issues
  • Success Factors
    • Pricing Scheme
    • Content
    • Terminals
  • Case Study--Korean DMB
    • Provider and Regulation
    • Business Models
    • Customers
    • Analysis
  • Case Study--Artificial Life
    • Innovative Application
    • Business Model
  • Consumer Behavior Analysis
    • Expected Service
    • Favorite Content
    • Expected Spending
    • Location and Time
• Drivers and Barriers
  • Drivers
    • The Chinese Government has Asked Mobile TV to be Ready Before the 2008 Olympics
    • Huge Potential Revenue Attracts Broadcasters and Telecom Carriers
  • Barriers
    • No Clear Convergence Model Exists
    • Infrastructure and Terminals Are the Bottleneck
• Market Sizing and Forecast
  • Mobile Subscriber Growth
  • Mobile VAS Revenue Forecast
  • Mobile TV Subscriber Growth Forecast
• Profiles
  • Mobile Operators
    • China Mobile
    • China Unicom
  • Broadcasters
    • SMG
    • Dragon Mobile
    • CCTV and myCCTV
  • Mobile TV Service Providers
    • FunVio
    • FoneNet
    • LE-TV
    • CTTNET
  • Mobile TV Solution Providers
    • Guangzhou Funinhand
    • O2-wireless, Inc.
  • Handset and Chipset Vendors
    • Nokia
    • Dopod
    • Samsung
    • NEC
    • Qualcomm
    • Intel
    • Philips
• Conclusions
  • Technology Adoption
  • End-users
  • Content
  • Service Charge
  • Terminals
• Glossary
  • Link to Related Reports

List of Tables

• Table 1. SWOT Analysis of Mobile Operators
• Table 2. Monternet's Mobile TV Programs and Pricing Scheme
• Table 3. Categories of Video Online's Programs
• Table 4. China Unicom's Mobile TV Monthly Charge
• Table 5. SWOT Analysis of Broadcasters
• Table 6. FunVio Pricing Policy
• Table 7. Mobile TV Programs and Pricing Policy of CTTNET
• Table 8. Handsets Supported by Fondoplayer

List of Figures

• Figure 1. Users Segment by Age
• Figure 2. The Marriage Status and Gender of Respondents
• Figure 3. Average Income and Service Providers $US
• Figure 4. Current Operator-led Mobile VAS Approach
• Figure 5. Broadcaster-led Approach with Mobile Operators
• Figure 6. Independent DVB-H Service Provider Approach
• Figure 7. Business Model of SDMB and TDMB
• Figure 8. What Applications Would You Use on your Mobile Phone Besides Voice in the Next Three Years?
• Figure 9. What Applications Do You Want to Have on Your Handset Besides Voice? (by Respondents' Age)
• Figure 10. What Kind of Content Would You Expect from a Mobile TV Service?
• Figure 11. How Much Do You Spend on Mobile Phone Per Month? ($US)
• Figure 12. How Much Would You Pay for the Mobile TV Service Monthly? ($US)
• Figure 13. When And Where Would You Like To Watch Programs On a Mobile Handset?
• Figure 14. China's Mobile Subscriber Growth (2000--2004)
• Figure 15. Mobile Subscriber Growth Forecast (2005--2009)
• Figure 16. Mobile VAS Revenue Forecast (US$ in Millions and %)
• Figure 17. Phases in the Evolution of Mobile Video Technology
• Figure 18. Mobile TV Subscribers Growth Forecast 2005--2009 (Million and %)
• Figure 19. MyCCTV's Stage-Division on Mobile TV
• Figure 20. Samsung TDMB Mobile TV handset
• Figure 21. NEC940