Abstract
The entry of telcos into the pay-TV provider market has generated a lot of
press over the last few years. Large telecom operators like France Telecom and
PCCW now offer TV services. Equipment suppliers are making moves based on
their expectations for this developing market such as Cisco buying Scientific
Atlanta.
As the telcos begin offering broadcast TV packages, cable and satellite
providers have layered on additional services like Video-On-Demand, HDTV, and
Digital Video Recording. Telcos will need to offer these as well in order to
be competitive. Additionally, telcos want to take advantage of their two-way
networks to add more services and applications that will differentiate
themselves from their cable and satellite competitors.
In December 2005, we surveyed our Technology Adoption Panel, a dynamic, online
panel of more than 15,000 US technology users and decision-makers interested
in contributing their opinions and insights about technology usage and
technology issues in the workplace and at home. We gauged consumer interest in
emerging interactive applications that telcos are looking to provide including:
- Time Shifted TV
- Follow Me TV
- Remote Programming
- Remote Parental Control
- Interactive Information
- Interactive Purchases
- TV on the Go
- Caller ID on TV
- Call Logging
- Do Not Disturb
- Voice Mail
- Voice Telephony via TV
- Watch TV with Online Friends
- Video Telephony/Video Chat
- Video Surveil
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