Abstract
Although AMD has just recently grabbed attention with significant gains in
market share, much of the shift in momentum is the result of many changes in
the company, market, and technology. AMD is now facing changing market
dynamics and an invigorated competitor. In addition, the war between AMD and
Intel is moving beyond the processors to a new battle over the entire
platform. This report examines the changes in the competitive environment and
how AMD is positioned for the future through new products, initiatives, and
acquisitions (ATI).
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