Abstract
Summary
Since 2005, the digital home market in China is attracting more attention than
ever before, and an increasing number of players from IT, Telecom, and CE
sectors are beginning or planning to join the digital home market; therefore,
the most critical issue now is to understand end-users' concerns regarding
digital-home and related applications. This consumer attitudes research report
provides primary data regarding both current and potential digital home users
on the above mentioned topics.
This report analyzes In-Stat's mass survey results on home users conducted in
2006, specifically the usage and consuming behavior of both current and
potential China digital home users, including: usage behavior, purchase
pattern, and their perception on new applications for the digital home. Based
on the above study, the report concludes with In-Stat's recommendation on how
to target digital home users in China.
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