China Consumer Attitudes Toward Home Networking

Table of Contents

Executive Summary

Methodology

Introduction

Survey Results

• Market Penetration of Home Networks
• User Profiles
  • Age Profile of Home Network Owners
  • Residence Profile of Home Network Owner
  • Owners' Pre-tax Income Profile
  • Primary Method of Connecting to the Internet
• Usage Pattern
  • What Do Users Adopt Home Networking For?
  • What Connectivity Technologies are Preferred?
  • Why Not Choose WLAN to Build a Home Network?
  • What Networking Devices Have Been Installed in the House?
  • How Much Have You Spent on Home Networking?
• Purchasing Behavior
  • What Factors Influence Home Network Purchasing?
  • Where to Purchase Home Network Devices?
  • Who Are Preferred Home Network Builders?
  • When Do You Plan to Purchase a Home Network?
• Interests in Entertainment Applications
  • Connecting TV to Your PC or a Media Server to Watch Video
  • Connecting PC to Stereo System to Listen to Digital Audio Files
  • Connecting TV to a PVR or PVR-STB to Record TV Programs
  • Connecting Game Consoles to TVs or PCs to Play Online Games
  • Connecting Electrical Appliances to a Central Console for Remote Control
• Conclusion & Recommendations

List of Tables

• Table 1. Incidence of Home Networks in Different Tiers of China Cities
• Table 2. Total Cost of Home Network Devices for Respondents Aged 25- 34 (In US Dollars)
• Table 3. Home Network Building Plan Comparison
• Table 4. 25- 34 Aged Respondents' Interests in Connecting a TV to a PC or a Media Server To Watch Video
• Table 5. 25- 34 Aged Respondents' Interests in Connecting a PC to a Stereo System to Listen to Digital Audio Files
• Table 6. 25- 34 Aged Respondents' Interests in Connecting a TV to a PVR or an STB to Record TV Programs for Later Watching
• Table 7. 25- 34 Aged Respondents' Interests in Connecting Game Console to TV or PC to Play Online Games 26
• Table 8. 25- 34 Aged Respondents' Interest in Connecting Electrical Appliances to a Center Console for Remote Control/Home Automation

List of Figures

• Figure 1. Consumer's Interest in Entertainment Applications
• Figure 2. Penetration of Home Networks Among Respondents in 2006
• Figure 3. Home Network Owner Respondent Base Share by Age
• Figure 4. Home Network Installations by Type of Residence (Apartment Sizes in Meters2)
• Figure 5. Monthly Income of Home Network Owners and Non-owners (in US Dollars)
• Figure 6. Primary Internet Access Method for Home Network Owner and Non-Owner Households
• Figure 7. Primary Reasons for Owning a Home Network
• Figure 8. Preferred Home Network Connection Methods
• Figure 9. Reasons for Not Choosing WLAN
• Figure 10. What Home Network Device Are You Currently Using In Your House?
• Figure 11. What Home Network Devices Would You Like to Choose If the Price was Acceptable?
• Figure 12. Total Cost of Home Networking Devices (In US Dollars)
• Figure 13. Key Influential Factors on Home Network Devices Purchasing
• Figure 14. Purchasing Channels of Home Network Devices
• Figure 15. Who Would You Choose to Build Your Home Network?
• Figure 16. When Do You Plan to Build a Home Network?
• Figure 17. How Interested Are You in Connecting Your TV to Your PC or A Media Server to Watch Video?
• Figure 18. How Interested are you in Connecting your PC to Your Stereo System to Listen to Digital Audio Files?
• Figure 19. How Interested are You in Connecting Your TV to a PVR or STB to Record TV Programs to Watch Later?
• Figure 20. How Interested Are You In Connecting Your Game Console to Your TV or PC to Play Online Games With Your Family?
• Figure 21. How Interested Are You in Connecting Your Electrical Appliances to a Central Console in Order to Control Them Remotely?
• Figure 22. Primary Purposes of Internet Accessing