In-Depth Analysis: A Study of Broadband Households and IMS Consumer Markets

Table of Contents

• Executive Summary
• Introduction
• Methodology
• Broadband Household Segmentation
  • Group 1: Teens & Twenties
  • Group 2: Empty Nesters
  • Group 3: Wired, Wireless, & Wealthy
  • Group 4: Broadband Boomers
  • Group 5: Toddlers and TiVos
  • Group 6: Deals & Discounts
• Analysis
  • The Perceived Value of Services
  • US/Canada Market Differentiators
  • Ethnicity
• Hypotheses
  • Triple Play Service Bundles
  • Quadruple-Play Service Bundles
  • IMS Communication Applications
  • IMS Mobility Applications
  • IMS Content Applications
• Defining Market Opportunities
• Recommendations
  • What This Means for Wireline Service Providers
  • What This Means for Cable Operators
  • What This Means for Mobile Operators
  • What This Means for Virtual Service Providers
  • What This Means for Global Equipment Suppliers
• Conclusion
• Appendix
• Offices
• Summary

List of Tables

• Table 1. North American Broadband Household Segments
• Table 2. Teens and Twenties Household Attributes
• Table 3. Empty Nester Household Attributes
• Table 4. Wired, Wireless, & Wealthy Household Attributes
• Table 5. Broadband Boomer Household Attributes
• Table 6. Toddlers and TiVos Household Attributes
• Table 7. Deals and Discounts Household Attributes
• Table 8. Ranking of Household Services by Value
• Table 9. Key Consumer Attributes Segmented by Country
• Table 10. Survey Respondent Ethnicity
• Table 11. Current Service Bundle Subscriptions by Consumer Group
• Table 12. Current Market Opportunity for Triple Play Service Bundles
• Table 13. Interest in Quadruple Play Service Bundles
• Table 14. BB Households with Teenagers

List of Figures

• Figure 1. Interest in a Single Telephone Number and Unified Voice/Text Messaging for Each Household Member
• Figure 2. Usefulness of Presence Information for Outbound Calling
• Figure 3. Usefulness of Presence Information for Inbound Calling
• Figure 4. Interest in Using the TV to Display Caller ID
• Figure 5. Interest in Using the TV to Receive Incoming Voice and/or Video Calls
• Figure 6. Interest in Using the TV to Redirect Incoming Telephone Calls to an Alternate Phone or Voicemail Box
• Figure 7. Interest in Using the TV to Establish a Chat Session
• Figure 8. Consumer Interest in the See-What-I-See Application
• Figure 9. Interest in Using the TV to Share Video Clips, Photos, and/or Images with Friends and Family
• Figure 10. Interest in Using the TV to Share Emotions with Remote Friends/Family Using Your Own Avatar/Face While Watching the Same TV Show