In-Depth Analysis: Digital Cable STBs in China

Table of Contents

• Executive Summary
• Introduction
• Market Overview
  • Current Market Status
  • China's Cable TV Digitization Deployment
    • Cable TV Digitization Background
    • Whole System Shift Quickens
    • Transmission
    • Key Issues Related to Whole System Shift
    • Competition Status from Other Digital TV Markets
  • Key Enabling Technologies
    • IC Solution Analysis
    • Issues with the Common Interface
    • Solution Candidates and Comparisons
    • EPG and Middleware
• Development Trends
  • Market Trends
    • STB Product Evolution with Service Upgrades
    • Higher-capacity Requirements to Spur on STB Market Consolidation
  • Product Trends
    • Interactive STBs
    • DVR-STBs
    • HD-STBs
• Forecast
  • Market Drivers
    • "Whole System Shift" Revs the Market Engine
    • Steadily Dropping BOM Encourages Cable Operators to Deploy STBs
    • Emerging Cooperation Models Spur STB Deployment Speed
  • Barriers
    • High-end Box Market Is Constrained by Both the Operator and Consumer Sides
    • Key Enabling Technologies Are Not Capable Enough
  • China Digital Subscriber Forecast,2006-2010
    • China STB Shipment Forecast, 2006-2010
    • China STB ASP Forecast, 2006-2010
    • China STB Revenue Forecast, 2006-2010
• STB Vendor Profiles
  • Dedicated STB Vendors
    • Coship Electronics Co., Ltd.
    • Jiuzhou Electronic Technology Co., Ltd.
    • Changhong Network Technology Co.
• Methodology
• Offices

List of Tables

• Table 1. Product Cost and Average Selling Price of Different Types of Set-Top Boxes, 2005 (US$)
• Table 2. Cable TV Subscribers In China Provinces and Cities, 2005 (Units in Thousands)
• Table 3. Market Ranks of STB IC Solution Vendors in China, 2006
• Table 4. Advantages and Disadvantages of China's Three Common Interface Solutions
• Table 5. Digital Cable TV Subscriber Base Forecast: China, 2004-2010 (Units in Thousands)
• Table 6. Basic STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
• Table 7. Advanced STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
• Table 8. Total Digital STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
• Table 9. Basic STB ASP Forecast: China, 2004-2010 (US$)
• Table 10. Advanced STB ASP Forecast: China, 2004-2010 (US$)
• Table 11. Digital Cable Set-Top Box Revenue Forecast: China 2004-2010 (US$ in Thousands)

List of Figures

• Figure 1. Digital-Cable Set-Top Box Revenue Forecast: China, 2004-2010 (US$ in Thousands)
• Figure 2. Digital-Cable Set-Top Box Unit Shipments: China, 2003-2006 (Units in Thousands)
• Figure 3. Distribution Model for STB Products in China
• Figure 4. Capital Resources in China for Cable Operators to Purchase Digital Cable STBs
• Figure 5. Key Capacities Model for STB Vendors in China
• Figure 6. Total Digital STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
• Figure 7. ASPs Model for Digital Cable STB
• Figure 8. Digital Cable Set-Top Boxes Revenue Forecast: China, 2004-2010 (US$ in Thousands)
• Figure 9. Typical Coship Cable PVR-STB: CDVBC9680TR
• Figure 10. Jiuzhou's DVC-2018
• Figure 11. Localities that Have Customer Relationships with DVN
• Figure 12. DVN's Dual-Mode Cable STB: STB1-IP