Report: In-Depth Analysis: Digital Cable STBs in China TOC

Executive Summary
Introduction
Market Overview
- Current Market Status
- China's Cable TV Digitization Deployment
  - Cable TV Digitization Background
  - Whole System Shift Quickens
  - Transmission
  - Key Issues Related to Whole System Shift
  - Competition Status from Other Digital TV Markets
- Key Enabling Technologies
  - IC Solution Analysis
  - Issues with the Common Interface
  - Solution Candidates and Comparisons
  - EPG and Middleware
Development Trends
- Market Trends
  - STB Product Evolution with Service Upgrades
  - Higher-capacity Requirements to Spur on STB Market Consolidation
- Product Trends
  - Interactive STBs
  - DVR-STBs
  - HD-STBs
Forecast
- Market Drivers
  - "Whole System Shift" Revs the Market Engine
  - Steadily Dropping BOM Encourages Cable Operators to Deploy STBs
  - Emerging Cooperation Models Spur STB Deployment Speed
- Barriers
  - High-end Box Market Is Constrained by Both the Operator and Consumer Sides
  - Key Enabling Technologies Are Not Capable Enough
- China Digital Subscriber Forecast,2006-2010
  - China STB Shipment Forecast, 2006-2010
  - China STB ASP Forecast, 2006-2010
  - China STB Revenue Forecast, 2006-2010
STB Vendor Profiles
- Dedicated STB Vendors
  - Coship Electronics Co., Ltd.
  - Jiuzhou Electronic Technology Co., Ltd.
  - Changhong Network Technology Co.
Methodology
Offices

Table 1. Product Cost and Average Selling Price of Different Types of Set-Top Boxes, 2005 (US$)
Table 2. Cable TV Subscribers In China Provinces and Cities, 2005 (Units in Thousands)
Table 3. Market Ranks of STB IC Solution Vendors in China, 2006
Table 4. Advantages and Disadvantages of China's Three Common Interface Solutions
Table 5. Digital Cable TV Subscriber Base Forecast: China, 2004-2010 (Units in Thousands)
Table 6. Basic STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
Table 7. Advanced STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
Table 8. Total Digital STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
Table 9. Basic STB ASP Forecast: China, 2004-2010 (US$)
Table 10. Advanced STB ASP Forecast: China, 2004-2010 (US$)
Table 11. Digital Cable Set-Top Box Revenue Forecast: China 2004-2010 (US$ in Thousands)

Figure 1. Digital-Cable Set-Top Box Revenue Forecast: China, 2004-2010 (US$ in Thousands)
Figure 2. Digital-Cable Set-Top Box Unit Shipments: China, 2003-2006 (Units in Thousands)
Figure 3. Distribution Model for STB Products in China
Figure 4. Capital Resources in China for Cable Operators to Purchase Digital Cable STBs
Figure 5. Key Capacities Model for STB Vendors in China
Figure 6. Total Digital STB Shipment Forecast: China, 2004-2010 (Units in Thousands)
Figure 7. ASPs Model for Digital Cable STB
Figure 8. Digital Cable Set-Top Boxes Revenue Forecast: China, 2004-2010 (US$ in Thousands)
Figure 9. Typical Coship Cable PVR-STB: CDVBC9680TR
Figure 10. Jiuzhou's DVC-2018
Figure 11. Localities that Have Customer Relationships with DVN
Figure 12. DVN's Dual-Mode Cable STB: STB1-IP

In-Depth Analysis: Digital Cable STBs in China