In-Depth Analysis: Analog Cutoffs Fueling Digital Terrestrial Set Top Box Market

Table of Contents

Executive Summary

Introduction

Key Trends

• Trend 1
• Trend 2
• Trend 3
• Trend 4
• Trend 5
  • MHP, MHEG-5, ACAP

Europe, Still the Largest Terrestrial Market

• Countries with DVB-T On the Air
• Western Europe
  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
• Central/Eastern Europe
  • Albania
  • Czech Republic
  • Estonia
  • Poland
  • Russian Federation
  • Ukraine

Asia/Pacific

• DVB-T
  • Australia
  • Others
• ISDB-T Providing Services in Japan and Abroad
  • Latin America
  • China

ATSC

• North America
  • USDTV
  • Analog Cutoff
• Latin America

Forecasts of Digital Terrestrial Set Top Boxes by Category

• North America, by Category
  • Subsidy Program
  • Forecasts for STB Value at Retail Level

Europe, by Category

• UK, By Category
• Italy, by Category
• Germany, by Category
• France, by Category
• Spain, by Category
• Scandinavia, by Category
  • Denmark
  • Finland
  • Iceland
  • Norway
  • Sweden
• Other Markets in Europe, by Category

Europe DVB-T Summary, By Category

Asia/Pacific by Category

ROW

Value of Semiconductors and Components

• Basic DTT Set Top Box Features
  • Receive the Digital Terrestrial Transmission
  • Demultiplex MPEG-2 Transport Streams
  • Successfully Decode and Display Individual TV Programs
  • Provide Stereo or Surround Sound Audio Outputs
  • Permit Enhanced Functions, Such As Interactive Program Guides
  • Provide Optional Conditional Access forPay-TV
• More Features for HDTV and Dolby Digital
  • Decode High-Definition Television Program Streams
  • Provide Analog High Definition Output Signals
  • Provide Optional Dolby Digital"! Multichannel
  • Audio Outputs
  • HDMI Set to Replace Digital Video Interface, or DVI, as well as Analog Component Y Pr Pb
• Block Diagram of DTT Set Top Box
  • Integrated TV Sets Use the Same Basic Blocks

Standard Definition Component Value

• Standard Definition DTT STB Component Value

High-Definition Component Value

• High-Definition DTT STB Component Value

Methodology

Appendix

• Other Documents Available from NTIA Concerning Analog TV Cut Off in the United States
• FCC Digital TV Web Site with More Information about US Digital TV Transition

Offices

List of Tables

• Table 1. DVB-T, ATSC, & ROW STB Forecast Totals (Units in Thousands)
• Table 2. Set Top Box Forecast North America (Units in Thousands)
• Table 3. ATSC Set Top Box Forecast North America (Units in Thousands)
• Table 4. Converter Box Forecast North America (Units in Thousands)
• Table 5. ASP ATSC Set Top Box in North America (US$)
• Table 6. Annual Value of Digital Terrestrial Set Top Box Shipments-North America (US$ in Millions)
• Table 7. Set Top Box Forecast United Kingdom (Units in Thousands)
• Table 8. Set Top Box Forecast Italy (Units in Thousands)
• Table 9. Set Top Box Forecast Germany (Units in Thousands)
• Table 10. Set Top Box Forecast France (Units in Thousands)
• Table 11. Set Top Box Forecast Spain (Units in Thousands)
• Table 12. Set Top Box Forecast Scandinavia (Units in Thousands)
• Table 13. Central/Eastern Europe and Other Western Europe Set Top Box Total Forecast (Units in Thousands)
• Table 14. Set Top Box Forecast Other Europe (Units in Thousands)
• Table 15. Set Top Box Forecast Europe (Unit in Thousands)
• Table 16. ASP DVB-T Europe (US$)
• Table 17. Annual Value of Digital Terrestrial Set Top Box Shipments-Europe (US$ in Millions)
• Table 18. Set Top Box Forecast Asia/Pacific (Units in Thousands)
• Table 19. Set Top Box Forecast by Standard (Asia/Pacific) (Units in Thousands)
• Table 20. ASP Asia/Pacific (US$)
• Table 21. Annual Value of Digital Terrestrial Set Top Box Shipments-Asia/Pacific (US$ in Millions)
• Table 22. Set Top Box Forecast ROW (Units in Thousands)
• Table 23. ASP ROW (US$)
• Table 24. Annual Value of Digital Terrestrial Set Top Box Shipments-ROW (US$ in Millions)
• Table 25. Example Bill of Materials for Standard Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, "Typical" Average Selling Price ASP for Components, by Year)
• Table 26. Component Value of Standard Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)
• Table 27. Example Bill of Materials for High-Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, "Typical" Average Selling Price ASP for Components, by Year)
• Table 28. Component Value of High-Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)

List of Figures

• Figure 1. DTT Tuner and Demodulator Section
• Figure 2. DTT MPEG-2 Decoder & Video/Audio Output
• Figure 3. US Federal Communications Commission Digital TV