Abstract
As digital television (DTV) is able to receive superior images, audio quality,
and better reception than analog, the digital set top box (STB), which is the
standard receiver used by digital TV, has become exciting for both consumers
and vendors. Asia/Pacific' s digital STB market is expected to grow quickly due
to strong market demand from consumers and helpful initiatives from the
region' s governments.
In-Stat' s "In-Sights: Digital Set Top Boxes Market in Asia/Pacific"
illustrates the region' s current market situations, the standards and
middleware used in Asia/Pacific, and also includes results from a customer' s
perception survey.
In-Stat' s "2006 Digital STB Survey" involved a total of 1,210 respondents from
Australia, China, India, Japan, Singapore, and South Korea. Respondent' s
intention to get STBs, and types of STBs owned at home, major influencers in
buying digital STB, TV recording habit, and willingness to pay were all
covered in the survey.
In-Stat estimates that by 2011, the total annual shipments of all kinds of STB
products will be about 87 million units. Developed markets such as Japan,
Korea, Singapore, and maybe Hong Kong and Taiwan will see boxes with built-in
PVRs driving the market.
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