Report: Consumer Attitudes Towards IPTV Applications in China TOC

Executive Summary
Introduction
Survey Demographics
Survey Results
- Potential Users' Acceptance Towards IPTV
- Potential Users' Interest in IPTV Applications
  - Existing Applications
  - Future Applications
Conclusions
Methodology

List of Tables

Table 1. Preferred Payment Pattern for VOD Application
Table 2. How Much Would You be Willing to Pay for VOD per Month? (RMB)
Table 3. Preferred Payment Pattern for Time-shifting Application
Table 4. How Much Would You be Willing to Pay for Time-shifting per Month? (RMB)
Table 5. Preferred Payment Pattern for HDTV Programs
Table 6. How Much Would You be Willing to Pay for HDTV Programs per Month? (RMB)
Table 7. Preferred Payment Pattern for Video Phone Application
Table 8. How Much Would You be Willing to Pay for Video Phone Application, per Month? (RMB)
Table 9. Interest in Remote Parental Control, per Age Group
Table 10. Preferred Payment Pattern for Remote Parental Control Application
Table 11. How Much Would You be Willing to Pay for Remote Parental Control Application, per Month? (RMB)
Table 12. Preferred Payment Pattern for Interactive TV Information Application
Table 13. How Much Would You be Willing to Pay for Interactive TV Information per Month? (RMB)
Table 14. Preferred Payment Pattern for Online Gaming Through TV Application
Table 15. How Much Would You be Willing to Pay for Online Gaming through TV per Month? (RMB)
Table 16. Preferred Payment Pattern for Online Shopping through TV Application
Table 17. How Much Would You be Willing to pay for Online Shopping via TV per Month? (RMB)
Table 18. Preferred Payment Pattern for Video Surveillance by TV Application
Table 19. How Much Would You be Willing to Pay for Video Surveillance by TV per Month? (RMB)
Table 20. Preferred Payment Pattern for Video Uploading Application
Table 21. How Much Would You be Willing to Pay for Video Uploading per Month? (RMB)
Table 22. Preferred Payment Pattern for TV-on-the-Go Application
Table 23. How Much Would You be Willing to Pay for TV-on-the-Go per Month? (RMB)

List of Figures

Figure 1. Numbers of TV Sets in Home
Figure 2. Primary Means of Receiving TV
Figure 3. Do You Have Broadband Access at Home?
Figure 4. Age of Respondents
Figure 5. Monthly Household Pre-Tax Income (RMB)
Figure 6. Education Level
Figure 7. How Many Family Members are Living in the Same Household?
Figure 8. How Many Children are Living in the Home?
Figure 9. If Your Telephone Company Offered TV Services, How Likely Would You be to Use Them as Your Current TV Provider?
Figure 10. Why Wouldn' t You Use IPTV?
Figure 11. IPTV Acceptance Levels, by Age Group
Figure 12. IPTV Acceptance Levels, by Family Monthly Income
Figure 13. IPTV Acceptance Levels, by Education Levels
Figure 14. Interest in VOD
Figure 15. Interest in Time-shifting Application
Figure 16. Interest in HDTV Programs
Figure 17. Interest in Video Phone Application
Figure 18. Interest in Video Phone, by Age Group
Figure 19. Interest in Remote Parental Control
Figure 20. Interest in Interactive TV Information
Figure 21. Interest on Online Gaming Through TV
Figure 22. Interest for Online Shopping via TV, by Family Monthly Income
Figure 23. Interest in Online Shopping through TV Application
Figure 24. Interest in Video Surveillance by TV
Figure 25. Interest in Video Uploading for Sharing
Figure 26. Interest in TV-on-the-Go
Figure 27. Comparison of Respondent' s Interests Toward 11 IPTV Applications
Figure 28. Comparison of Preferred Payment Pattern Among Respondents Who Are Interested in 11 IPTV Applications

Consumer Attitudes Towards IPTV Applications in China

Table of Contents

List of Tables

List of Figures