Abstract
With superior video and audio quality when compared to standard definition TV
broadcasting, HDTV content is being marketed as premium content that has the
potential to boost incremental monthly revenues for cable and satellite
operators, as well as provide terrestrial TV broadcasters with a new weapon in
the fight against pay-TV services in Asia/Pacific. Over 9.9 million TV
households in five Asia/Pacific countries- Australia, China, Japan, South
Korea, and Singapore- received and watched HDTV programming by the end of 2006.
HDTV content availability remains limited in the region, but has great
potential in the coming five years.
In-depth analysis about the content production process, the technology
readiness, and the development status for each of the markets is covered in
the report, with forecasts about the HDTV set shipment and average sales
price, service subscribers, numbers of hours broadcasted, and subscription
revenues. In-Stat forecasts that the total consumer revenue from HDTV content
being broadcasted in Asia/Pacific will reach US$8.06 billon by 2012, with a
CAGR of 16.7% from 2006 to 2012.
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