Wireless in the Consumer Telecom Bundle

Table of Contents

In This Update

• At Last: Convergence but Lack of Discounts
• Introduction: The US Telecommunications Market is Changing
  • AT&T/BellSouth/Cingular
  • Sprint/Cable Joint Venture
• 2005 Report Conclusions
  • Wireless Carriers Not Considered Bundlers
  • More Bundles Should Include Wireless
• Bundled Offerings
  • Verizon
  • QWEST
  • AT&T
  • Sprint Nextel/Cable Joint Venture
  • Cox Communications
  • Time Warner Cable
  • Comcast
• Survey Results
  • Current and Preferred Bundle Providers
  • Components of Telco and Cable Bundles
  • Value of Bundles
  • Expected Bundle Purchash
  • Interest in Cable/Wireless Bundle
• Forecasts- Cable Joint Venture Wireless Customers
  • 2007 Market
  • Forecast Assumptions
• Assessment
  • Cable Companies can Stretch Their Leads
  • Bundled Broadband Market Appears to be Nearing Saturation
  • Value of Wireless in the Consumer Telecom Bundle
  • It' s Good to be a Telco and Better to be Verizon
  • Weak Consumer Interest in Video-to-Wireless Service
• Appendix 1- All Bundle Responses and Methodology
  • All Current Bundles by Carrier Type
  • Survey Methodology
• Appendix 2- Survey Questions

List of Tables

• Table 1. Components of AT&T Bundles that Include Wireless
• Table 2. Cable Joint Venture Subscribers and US Market Share
• Table 3. Cox Mobile Access Multimedia Services Packages (Others Similar)
• Table 4. Preferred Telco Bundle Provider
• Table 5. Types of Bundles, Individual Bell Companies
• Table 6. Willingness to Switch Carriers by Current Bundle Source
• Table 7. North America Sprint Cable Joint Venture Wireless Subscribers 2007- 2011
• Table 8. All Telco Bundle Combinations from Survey
• Table 9. All Cable Bundle Combinations from Survey
• Table 10. All Wireless Bundle Combinations from Survey

List of Figures

• Figure 1. Forecast: US Cable Joint Venture Wireless Subscribers (Subscribers in Thousands)
• Figure 2. Actual vs. Intended Bundled Services (2005 Survey)
• Figure 3. Cable/Cellular Joint Venture Services- Mobilizing the Triple Play
• Figure 4. Current and Preferred Bundle Providers (Base: Those Expressing a Preference)
• Figure 5. Components of Telco and Cable Bundles
• Figure 6. "Would You Switch Carriers to Purchase Bundled Services?"
• Figure 7. Reasons for Adopting Bundled Services
• Figure 8. Barriers to Adoption of Bundles (Base: Do Not Purchase Bundles)
• Figure 9. Planned vs. Current Bundled Services
• Figure 10. Plan to Purchase Bundle within 12 Months: Expected Carrier Type
• Figure 11. Interest in Converged Video/Wireless Service (Base: Use a Cell Phone)
• Figure 12. Willingness to Change Carriers for Converged Video Wireless Service (Base: Extremely, Very or Somewhat Interested)