Addressable Advertising: Digital Cable TV Systems

Table of Contents

In This Update

• Cable Headend Update on Digital Addressable Advertising
• Addressable Advertising for Digital Cable TV Systems
• Digital Addressable Advertising Helps Expand the Market for Cable TV Advertising Services for Linear Viewing and VOD Services
• Recent Technical Developments Will "Jump Start" the Market
• Forecasts by Region, by Category
• Digital Addressable Advertising Results from a "Kit" of Equipment, Software, Systems, and Services
• Four Categories of Digital Addressable Advertising Solutions
• North America by Category
• Europe by Category
• Asia by Category
• Rest of the World (ROW) by Category
• Worldwide Summary by Category
• Regional Summary for All Categories Combined
• Value of Addressable Advertising for VOD Expected to Dominate Summary

List of Tables

• Table 1. Coverage Areas for Addressable Advertising Among Top Ten Cable TV Markets (City Name, Cable MSO, Number of Coverage Areas, Total Number of Coverage Areas)
• Table 2. Headends Likely to Purchase Digital Addressable Advertising Products, North America (Number of Headends, by Category, Annual Growth, Percent of Total, Compound Annual Growth Rate)
• Table 3. Estimated Annual Costs per Headend for Digital Addressable Advertising, North America (US$ in Thousands, by Category, CAGR)
• Table 4. Relative Percentage of Annual Value, Linear Versus VOD Digital Addressable Advertising, North America (Percent of Total for Linear Products, Percent of Total for VOD Products)
• Table 5. Annual Value of Digital Addressable Advertising Products, North America (Annual Value US$ in Thousands, by Category, Annual Growth Rate, Percent of Total Value, CAGR)
• Table 6. Headends Likely to Purchase Digital Addressable Advertising Products, Europe (Number of Headends, by Category, Annual Growth, Percent of Total, CAGR)
• Table 7. Estimated Annual Costs per Headend for Digital Addressable Advertising, Europe (US$ in Thousands, by Category, CAGR)
• Table 8. Relative Percentage of Annual Value, Linear Versus VOD Digital Addressable Advertising, Europe (Percent of Total for Linear Products, Percent of Total for VOD Products)
• Table 9. Annual Value of Digital Addressable Advertising Products, Europe (Annual Value US$ in Thousands, by Category, Annual Growth Rate, Percent of Total Value, CAGR)
• Table 10. Headends Likely to Purchase Digital Addressable Advertising Products, Asia (Number of Headends, by Category, Annual Growth, Percent of Total, CAGR)
• Table 11. Estimated Annual Costs per Headend for Digital Addressable Advertising, Asia (US$ in Thousands, by Category, CAGR)
• Table 12. Relative Percentage of Annual Value, Linear Versus VOD Digital Addressable Advertising, Asia (Percent of Total for Linear Products, Percent of Total for VOD Products)
• Table 13. Annual Value of Digital Addressable Advertising Products, Asia (Annual Value US$ in Thousands, by Category, Annual Growth Rate, Percent of Total Value, CAGR)
• Table 14. Headends Likely to Purchase Digital Addressable Advertising Products, ROW (Number of Headends, by Category, Annual Growth, Percent of Total, CAGR)
• Table 15. Estimated Annual Costs per Headend for Digital Addressable Advertising, ROW (US$ in Thousands, by Category, CAGR)
• Table 16. Relative Percentage of Annual Value, Linear Versus VOD Digital Addressable Advertising, ROW (Percent of Total for Linear Products, Percent of Total for VOD Products)
• Table 17. Annual Value of Digital Addressable Advertising Products, ROW (Annual Value US$ in Thousands, by Category, Annual Growth Rate, Percent of Total Value, CAGR)
• Table 18. Headends Likely to Purchase Digital Addressable Advertising Products, Worldwide (Number of Headends, by Category, Annual Growth, Percent of Total, CAGR)
• Table 19. Relative Percentage of Annual Value, Linear Versus VOD Digital Addressable Advertising, Worldwide (Percent of Total for Linear Products, Percent of Total for VOD Products)
• Table 20. Annual Value of Digital Addressable Advertising Products, Worldwide (Annual Value US$ in Thousands, by Category, Annual Growth Rate, Percent of Total Value, CAGR)
• Table 21. Annual Value of All Digital Addressable Advertising Products, by Region (Annual Value US$ in Millions, by Region, Annual Growth Rate, Percent of Total Value, CAGR)
• Table 22. Worldwide Value of Linear and VOD Addressable Advertising Products (Annual Value US$ in Millions, by Major Category, Annual Growth Rate, Percent of Total Value, CAGR)

List of Figures

• Figure 1. Worldwide Annual Value of Digital Cable TV Addressable Advertising Products (US$ in Millions)
• Figure 2. Annual Value of Digital Addressable Advertising Products, North America (Annual Value US$ in Millions, by Category)
• Figure 3. Annual Value of Digital Addressable Advertising Products, Europe (Annual Value US$ in Millions, by Category)
• Figure 4. Annual Value of Digital Addressable Advertising Products, Asia (Annual Value US$ in Millions, by Category)
• Figure 5. Annual Value of Digital Addressable Advertising Products, ROW (Annual Value US$ in Millions, by Category)
• Figure 6. Annual Value of Digital Addressable Advertising Products, Worldwide (Annual Value US$ in Millions, by Category)
• Figure 7. Annual Value of Digital Addressable Advertising Products, Worldwide, by Category, Compared Side-by-Side, by Year (Annual Value US$ in Millions, by Category)
• Figure 8. Annual Value of Digital Addressable Advertising Products, Worldwide, By Category, Showing Annual Growth Curves, by Year (Annual Value US$ in Millions, by Category)
• Figure 9. Annual Value of All Digital Addressable Advertising Products, by Region (Annual Value US$ in Millions)
• Figure 10. Worldwide Value of Linear and VOD Addressable Advertising Products (Annual Value US$ in Millions, by Major Category)