Abstract
Following three years of continuous strong growth, China' s mobile music market
slowed down in 2006 as a result of service provider (SP) regulation initiated
by the Chinese Ministry of Information Industry (MII) and mobile operators.
However, even though the SP regulation has affected the mobile music market in
the short-term, we believe it is positive for the continuous healthy
development of the wireless value-added service market. In-Stat believes that
the mobile music market will recover from SP regulation in 2007.
Looking to the future, the increasing popularity of music phones is an
uncertain factor for the mobile music market, since mobile users can download
pirated music from the Internet and upload it to their cellphones.
This report analyses the development of the music phone market in China,
provides music phone market size, major vendor market shares, and music phone
shipment forecasts through 2010. We also forecast the penetration rate of
music phones among Chinese subscribers between 2005 and 2010. The report also
analyses the various ways Chinese music phone users have access to MP3 files.
Combining these analyses, In-Stat demonstrates how the proliferation of music
phones will impact China' s mobile music market.
Finally, the report provides an overview of China' s mobile music market,
including recent developments, market drivers, and constraints. It provides
mobile music revenue figures for 2006, broken down by service provider and
mobile operator.
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