Abstract
As Broadcast TV, movies, and other professionally produced Content gets moved
onto the Internet huge opportunities are emerging for vendors who provide
hardware, bandwidth, and services. The recently announced joint venture
between NBC Universal and Fox will set a benchmark for Online Entertainment
that other Content companies will follow. Brightcove, thePlatform, Joost,
Internap, and Synacor present important opportunities that will develop during
the next few years. The value of the annual infrastructure build-out for
Online Entertainment services is expected to quintuple between 2007 and 2011,
reaching more than US$ 4.1 Billion at that time.
Our findings include:
- The “big name” media companies will establish ascendant
positions for Online Entertainment
- Bandwidth is the largest value category, with hardware holding onto a
solid share
- Key growth opportunities will arise for vendors who provide value-added
services, such as online publishing, asset management, distribution, and
interfaces for billing and advertising services
- Online Entertainment services will be used as a “learning lab”
that will help guide big name media companies to new opportunities with Pay-TV
Video-on-Demand services
- Everything that is happening online will be mapped onto emerging mobile
video services
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