Abstract
The size of a market measured in annual revenue is the starting point for
organizations to evaluate their reallocation of resources. The "Share of
Wallet" reports use industry and economic data to set a baseline for the size
of the wireless and wireline telecommunications markets within the US. These
reports then use trend analysis, information from In-Stat surveys, and
economic principles to forecast future market sizes.
This report looks at the spending within small and medium-sized businesses
(SMB). The report' s focus is on wireless service for both wireless voice and
mobile data and spending on wireless equipment within this segment. For
perspective, wireless spending data are compared to wireline spending. The key
finding is that spending on wireless services is projected to exceed spending
on wireline services by 2010. This is surprising in that wireless spending in
the majority of SMB businesses is managed very casually. As wireless becomes
the dominant telecommunications cost within an organization, companies should
watch this expense more closely.
Another significant finding is that mobile data spending is growing much
faster than the spending for wireless voice services. Wireless voice growth is
in single digits, with a 6% CAGR, while mobile data is almost five times that,
with a 27% CAGR. Unfortunately, since some people within the
telecommunications industry tend to focus only on voice services, they would
miss the greatest growth opportunities.
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