Mobile Handset Navigation Applications May Threaten Global Personal Nav Device Market

Table of Contents

• Executive Summary
• Introduction
• Market and Product Description
  • Where it all Started: Location Technologies
  • Personal Navigation Devices (PNDs)
  • Handset Navigation Applications
    • Integration with 3G
    • Effect of Network Position Determination Technology
  • Consumer and Business Markets for Handset Navigation
    • Business AVL and Handset-based Verticals
    • Navigation and Driving Directions
    • Safety and Security- Child Monitoring
    • Outdoor Applications
    • Social Networking
• Ecosystem and Players
  • Handset Location Technologies and Status
    • Global
    • US
    • Europe
    • Asia
  • Operators
    • US Operators
    • European Operators
• Consumer Attitudes
  • Most Likely Handset Navigation Adopters
  • PND and Handset Applications
  • Likelihood to Change Operators
    • Attitudes by Wireless Operator Preference
• Conclusions and Assessment
  • In a Price Sensitive Market, Handsets are the Only Low-cost Alternative
  • Handset Navigation Functionality Can Be Superior to Personal Navigation Devices
    • Customer Awareness will be Critical
    • Lack of Compatible Handsets and Networks Will Delay the Market
• Market Outlook/Forecasts
  • Worldwide Navigation/Mapping Subscribers
  • Worldwide Mapping/Navigation Revenues
• Glossary
• Related In-Stat Reports
• Appendix- Survey Questions

• Table 1. Description and Comparison of Handset Location Technologies
• Table 2. Characteristics of Personal Navigation Device vs. Mobile Handset Application
• Table 3. Location-based Social Networking Application Providers
• Table 4. Sprint Location Applications, Vendors, and Prices
• Table 5. Nextel Business Location Applications, Vendors, and Prices
• Table 6. Sample Navigation Applications from European Wireless Operators
• Table 7. Application vs. PND by Interest in Handset Applications
• Table 8. Likelihood to Change Operators in Next 12 Months by Interest in Navigation Applications
• Table 9. Interest in Handset Navigation Applications by Current Wireless Operator
• Table 10. Subscriber Awareness of Operator Navigation Offerings (Base: Do Not Already Use Handset Navigation Applications)
• Table 11. Global Mapping/Navigation Subscribers by Region (in Thousands)
• Table 12. Global Mapping/Navigation Revenues by Region (US$ in Thousands)

• Figure 1. Global Mapping/Navigation Subscribers by Region (in Thousands)
• Figure 2. Personal Navigation Device (Garmin Nuvi)
• Figure 3. Mobile Handset Navigation Application (TeleNav)
• Figure 4. Handset Navigation Ecosystem
• Figure 5. Interest in Handset-based Navigation Applications
• Figure 6. Likelihood to Purchase a Personal Navigation Device (PND)
• Figure 7. Interest in Purchasing Personal Navigation Device vs. Mobile Phone Application
• Figure 8. Likelihood to Change Operators to Obtain Navigation Applications
• Figure 9. Interest in Handset Navigation Applications by Current Wireless Operator