Report: HDTV in China: Devices Before Service TOC

Executive Summary
Methodology
China HDTV Market Overview
- Legislative Environment
- Technology Environment
  - HDTV Standard
  - Compression
  - Bandwidth
  - Other Technologies Related to HDTV
  - Optical Storage
- HDTV Ecosystem
  - HDTV Service Value Chain
  - HDTV Equipment Market
- HDTV Market Demand and Consumer Behavior Analysis
  - Demand for HDTV Service and Content
  - Demand for HDTV Equipment
Market Trend Analysis
- HD-STBs
  - Market Drivers
  - Market Barriers
- HD-DVD
  - Market Drivers
  - Market Barriers
- Market Forecast
  - HDTV Service Market Forecast
  - HDTV Equipment Market Forecast
    - HDTV Sets
      - HDTV Set-Top Boxes
      - Next-Generation Optical Disc Player
Profiles
- HDTV Vendors
  - Sony
  - Toshiba
  - Sharp
  - Samsung
  - Skyworth
- HD STB Vendors
  - Motorola
  - Coship
  - SVA
- HD Versatile Disc Player Vendors
  - Sony
  - Toshiba
  - Shinco
- Related In-Stat Reports

List of Tables

Table 1. TV Standard Comparison
Table 2. Comparison of Compression Schemes
Table 3. Comparison of Versatile Disc Technologies
Table 4. HDTV STB Price Trend, 2006- 2011 (US$)
Table 5. HDTV Subscriber Forecast, 2006- 2011 (in Thousands)
Table 6. HDTV Service Revenue Forecast, 2006- 2011 (US$ in Millions)
Table 7. HDTV Shipment Forecast, 2006- 2011 (in Thousands)
Table 8. HDTV Installed-Base Forecast, 2006- 2011 (in Thousands)
Table 9. HDTV Revenue Forecast, 2006- 2011 (US$ in Millions)
Table 10. HDTV STB Shipment Forecast, 2006- 2011 (in Thousands)
Table 11. HDTV STB ASP Forecast, 2006- 2011 (US$)
Table 12. HDTV STB Revenue Forecast, 2006- 2011 (US$ in Millions)
Table 13. Next-Generation Optical Disc Player Forecast, 2006- 2011 (in Thousands)

List of Figures

Figure 1. HDTV Subscriber Forecast, 2006- 2011 (in Thousands)
Figure 2. Geographic Regions of Survey Respondents
Figure 3. Monthly Income of Respondents (US$)
Figure 4. HDTV Service Value Chain
Figure 5. Are You Interested in HDTV?
Figure 6. Do You Understand What HDTV Is?
Figure 7. Have You Watched HDTV, and How Interested in it Are You?
Figure 8. Which of the Following Sources of HDTV Content Are You Familiar With?
Figure 9. Which of the Following Sources Will You Choose?
Figure 10. Which Category of Content Do You Like Most?
Figure 11. How Much Would You Prefer to Spend on HDTV Programming Monthly (US$)?
Figure 12. Expected Spending on HDTV Programming vs. Monthly Income (US$)
Figure 13. When Do You Plan to Purchase Your Next TV?
Figure 14. What is the Size of the TV You Plan to Purchase?
Figure 15. Desired TV Size vs. Monthly Income (US$)
Figure 16. Desired TV Size vs. Size of Residence
Figure 17. How Much Would You Spend on an HDTV STB (US$)?
Figure 18. How Much Would You Spend on an HD-Capable DVD Player (US$)?
Figure 19. LCD TV Price Trend, 2006- 2011 (US$)
Figure 20. HDTV Total Bundle Cost Forecast, 2006- 2011 (US$)
Figure 21. HDTV Service ARPU Forecast, 2006- 2011 (US$)
Figure 22. Total HDTV Content Supply Forecast, 2006- 2011 (in Hours)
Figure 23. Number of HDTV Channels Offered, 2006- 2011
Figure 24. HDTV Subscriber Forecast, 2006- 2011 (in Thousands)
Figure 25. HDTV Total Bundle Cost Forecast, 2006- 2011 (US$)
Figure 26. HDTV Service ARPU Forecast, 2006- 2011 (US$)
Figure 27. HDTV Service Revenue Forecast, 2006- 2011 (US$ in Millions)
Figure 28. HDTV Shipment Forecast, 2006- 2011 (in Thousands)
Figure 29. HDTV Installed-Base Forecast, 2006- 2011 (in Thousands)
Figure 30. HDTV Revenue Forecast, 2006- 2011 (US$ in Millions)
Figure 31. HDTV STB Shipment Forecast, 2006- 2011 (in Thousands)
Figure 32. HDTV STB ASP Forecast, 2006- 2011 (US$)
Figure 33. HDTV STB Revenue Forecast, 2006- 2011 (US$ in Millions)
Figure 34. Next-Generation Optical Disc Player Forecast, 2006- 2011 (in Thousands)
Figure 35. ASP Forecast for EVD and HVD, 2006- 2011 (US$)
Figure 36. Revenue Forecast for EVD and HVD, 2006- 2011 (US$ in Millions)

HDTV in China: Devices Before Service

Table of Contents

List of Tables

List of Figures