Abstract
Summary
Chinese cable TV operators are entering their fourth year of offering DTV
services. In 2006 alone, nearly seven million households were converted from
analog cable TV to digital cable TV. As digitization progresses, Chinese
consumers are becoming more aware of DTV and its applications.
China' s cable industry digitization is being driven by Whole System Shift, the
Chinese government' s program to speed up the conversion of urban households
from analog to digital cable TV. It is, therefore, not up to individual
consumers whether or not they use digital cable. As a result, In-Stat' s 2007
digital cable end-user survey was focused more on finding out about overall
consumer attitudes toward the technology. The question is not whether they
will subscribe to digital cable, but rather how they would use the service and
how much they would be willing to spend on it.
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