Report: Chinese Consumer Attitudes Toward DTV: Availability Lags Market Demand TOC

Executive Summary
Definitions
Introduction
Respondent Demographics
Current-User Survey Results
- Services Subscribed to by Current Users
  - Subscription Patterns
  - Spending Patterns
- Current-User Interest in Services
  - Interest in Value-Added Services
  - Willingness to Pay for Services
- Interest in IPTV Among Current DTV Users
Potential DTV User Survey Results
- Interest Level of Potential Users
  - Interest in Subscriber Services
  - Willingness to Pay for DTV Services
Methodology
Related In-Stat Reports

Figure 1. Respondent Gender Composition
Figure 2. Respondent Education
Figure 3. Respondent Monthly Income (US$)
Figure 4. Which of the Following Services Do You Currently Subscribe to?
Figure 5. Subscribed Services, by Monthly Income (US$)
Figure 6. Percentage of Respondents That Currently Pay for Value-Added Services
Figure 7. Average Monthly Amount Paid by Respondents for Value-Added Services (US$)
Figure 8. Are You Interested in the Following Services?
Figure 9. Would You Be Willing to Pay for the Following Value-Added Services?
Figure 10. Average Amount Respondents Are Willing to Pay for Value-Added Services (US$)
Figure 11. Have You Heard of IPTV?
Figure 12. Do You Plan to Switch to IPTV?
Figure 13. Why Would You NOT Use IPTV?
Figure 14. Are You Interested in DTV?
Figure 15. Which of the Following Services Would You Like to Subscribe to?
Figure 16. Average Amount Willing to Pay for DTV Services (US$)
Figure 17. Willingness to Pay for Value-Added Services, by Monthly Income
Figure 18. Respondent Geographic Location
Figure 19. Are You Currently Using DTV Service?

Chinese Consumer Attitudes Toward DTV: Availability Lags Market Demand