Abstract
European telecom markets are extremely competitive. Service providers are
seeking ways to differentiate their services, minimize the loss of fixed-line
subscribers, and increase mobile revenue. Converged voice service (CVS)
integrates fixed-line VoIP and mobile telephony into a single, next-generation
voice service. All the necessary technology is commercially available today.
Best of all, In-Stat surveys found that European broadband consumer households
overwhelmingly favor CVS over any other type of voice telephony service.
Based on In-Stat primary research studies, this report quantifies the market
for CVS in Europe. It shows how incumbent operators can use converged voice
services to eliminate losses of fixed-line subscribers. The report also
examines how mobile operators can use CVS to migrate pre-paid subscribers to
post-paid calling plans, increase ARPU, and capture new fixed-line revenue
streams.
For service providers worldwide, as well as equipment vendors, the report
identifies the killer application that can justify NGN investments and usher
in a new era of voice communication. Even for those network operators for whom
the status quo is quite suitable, this research report is a must-read.
Consumer demand for CVS is so strong that many competitors will undoubtedly
use it to their advantage. Don' t be caught off guard. The future of telephony
is converged voice services.
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