Abstract
In 2006, the worldwide market for digital radio receivers reached nine million
unit shipments, representing a 61% growth rate over 2005. Satellite radio
continues to be the pervasive form of digital radio in the US, with satellite
radio receiver shipments expected to outpace terrestrial HD Radio receiver
shipments again in 2007. In other markets, most notably in the UK, terrestrial
Digital Audio Broadcasting (DAB) is driving digital radio shipments.
In-Stat' s latest primary research data shows that 57% of respondents were
aware of HD Radio in 2005. In 2007, this percentage jumped significantly to
77% of respondents. While satellite radio remains the leading platform for
digital radio in the US, In-Stat believes that this increased consumer
awareness of HD Radio will be a primary driver of HD Radio receiver shipment
growth. Additional factors contributing to worldwide market growth include
falling receiver prices, an increase in the amount of digital programming,
increased digital radio promotion and advertising, and the enhanced
functionality of digital radio receivers.
In-Stat' s latest report, Digital Radio Market Growth Advances Worldwide
(#IN0703457ID), contains five-year unit shipments, ASP, and revenue forecasts
for digital terrestrial and satellite radios. The forecasts are provided for
the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as
well as primary research data from a recent survey of US consumers, is also
included.
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