Abstract
Smartphones are the most dynamic and interesting segment among mobile devices.
They also are the fastest growing and lead to the most profit for wireless
operators, manufacturers, and applications developers.
Experienced users and businesses are moving to this technology as entry level
hardware prices drop. Smartphone users are experiencing significant value from
their smartphones. As a result, they are downloading more applications and
generating higher ARPUs.
While the segment will grow, it will not be evenly distributed among the six
smartphone operating systems currently in use, nor is the growth of any OS
predestined to succeed. Each has a very different approach to serving this
market segment and there are many potential pitfalls.
The greatest factors for success are to have a vibrant developer ecosystem and
effective standards committees. This report identifies the merits of these
plans and closely examines the US market for smartphones.
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