Report: Smartphones 2007: The ARPU Generation Machine TOC

Executive Summary
Introduction
The Global Smartphone Marketplace
- Historical Sales of Smartphone Operating Systems
- Functional Roles for Smartphones
  - Desktop/Laptop Computer Extension
  - Laptop Replacement
  - Manufacturing Convenience for Feature Phones
  - Desktop Phone Replacement
  - Estimate of Primary Smartphone Applications
Smartphone OSs and their Global Ecosystems
- Development Application Environments
  - Java Mobile Edition
  - BREW
- Smartphone OS Developer Ecosystems
  - Symbian
  - Palm
  - BlackBerry OS
  - Windows Mobile
  - Mobile Linux
Characteristics of US Smartphone Users
- Usage by Smartphone Owners
  - Applications among Smartphone Users
  - Sales Channels
- Behavior of Smartphone Users That Upgraded
Characteristics of Non-Users
Smartphone Future and Forecast
Methodology
- Survey Demographics
Glossary
Related In-Stat Reports

List of Tables

Table 1. Global Sales of Smartphone Operating System Licenses (Units in Thousands)
Table 2. Smartphone Prices Listed as of September 2007
Table 3. Smartphone Forecast by Smartphone OS Type (Units in Millions)

List of Figures

Figure 1. Conservative and Optimistic Forecast for Smartphone OS Sales (Units in Millions)
Figure 2. Relative Proportion of Primary Applications Among Global Smartphone Users in 2007
Figure 3. Units Sales of Smartphones and Laptop Computers in 2006 (Units in Millions)
Figure 4. Smartphone OS Among US Respondents
Figure 5. Smartphone OS Market Share Among US Respondents
Figure 6. US ARPU Comparison for Smartphone and Feature Phone Users by Travel Amount
Figure 7. Brand of Smartphone Carried by Respondents in 2006 and 2007
Figure 8. Priorities Smartphone Users Gave for Choosing a Smartphone
Figure 9. Number of Applications Smartphone Users Have Downloaded
Figure 10. Applications Downloaded by Smartphone Users 20
Figure 11. Source of Smartphone for all Smartphone Brands
Figure 12. Sales Channel for Smartphones Sold in the US in 2006 and 2007
Figure 13. Sales Channel Used to Acquire Smartphone by Smartphone Brand
Figure 14. Loyalty to Operator, OS, and Phone Brand when Upgrading
Figure 15. OS Loyalty by Smartphone OS
Figure 16. Smartphone OSs Used by Palm Treo Users for 2006 and 2007
Figure 17. Justification for Not Using a Smartphone (Multiple Answers Allowed)
Figure 18. Benefits Smartphone Users Cite in 2005, 2006, and 2007
Figure 19. Respondents Perception of the Extra Cost of a Smartphone
Figure 20. Maximum Amount Respondents Would be Willing to Pay Extra for a Smartphone
Figure 21. Distribution of the Gap between the Expected Price of Smartphones and their Willingness to Pay Extra Among US Smartphone Non-Users
Figure 22. Likelihood of Buying a Smartphone Next Time Respondents Upgrade Among US Smartphone Non-Users
Figure 23. Smartphone OS Unit Sales Growth Globally (Units in Millions)
Figure 24. Global Smartphone OS Units Sales- Conservative and Optimistic Forecasts
Figure 25. Age of Respondent
Figure 26. Operator Usage Among US Respondents
Figure 27. Industries Which Employ the Respondents
Figure 28. Size of Business that Employs the Respondent
Figure 29. Amount of Travel Among Respondents

Smartphones 2007: The ARPU Generation Machine

Table of Contents

List of Tables

List of Figures