Abstract
Summary
Consumer usage and buying patterns have been changing under influences like
the tightening of financial markets and extended lifetimes for PCs. Companies
looking to capitalize on consumer changes, such as the rise in popularity of
virtual data and SaaS software models, can use survey results found in this
report to align their product and roadmap strategies.
This report summarizes the results of a consumer usage and purchasing pattern
survey conducted in March of 2007. The survey was conducted with In-Stat' s
Technology Adoption Panel (TAP) - a dynamic, online panel of more than 19,000
technology users and decision makers. Over 1,400 technology users responded to
this focused survey.
Findings in this report include consumers' time spent on PCs, when they last
purchased a personal-use PC, the PC' s features/form factor/usage, the desired
features of future PC purchases, changes in usage patterns, and consumers'
thoughts about new technologies.
Results from this report will help companies determine:
- When consumers are likely to make their next PC purchase.
- The features consumers state they want
- The features consumers state they really want, based on changes in their
usage/buying patterns.
- How consumers view new technologies
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