The Changing Face of North American Consumer PC Usage and Purchasing Patterns

Table of Contents

• The Changing Consumer
• Consumer Usages and Buying Patterns Changing
• Time Spent
• What Consumers Have
• What Consumers Want Next
• What are PCs Worth to Consumers?
• How and Where are Consumers Purchasing PCs?
• Usage Models
  • Virtualized Data
  • SaaS (Software as a Service)
  • Interoperability
  • Data Backup
  • The Internet
  • On the Road
  • Consumer Thoughts About New Technologies
• Conclusions
  • Time
  • PC Composition and Pricing
  • Usages
• Methodology
• Appendix
  • Survey Questions

List of Tables

• Table 1. Most Recent Personal-Use PC Purchased
• Table 2. Fulfillment Model used to Obtain Your Next Personal-Use PC
• Table 3. Information or Recommendation Sources for Your Next Personal-Use PC
• Table 4. Primary Method Used to Backup Data on Your Personal-Use PC
• Table 5. Connection Used to Access the Internet When at Home
• Table 6. Connection Used to Access the Internet When Traveling
• Table 7. Concerned with DRM/Ability to Copy and Manipulate Legally Purchased Content with your PC
• Table 8. Use Microsoft' s Media Center
• Table 9. Where the Media Center PC is Located in Your Home

List of Figures

• Figure 1. Average Amount of Time You Spend on PCs Each Week
• Figure 2. Percentage of Your Time Spent for Business Uses
• Figure 3. Percentage of Your Time Spent for Personal Uses
• Figure 4. Percentage of Your Time Spent for Personal Uses in 2005
• Figure 5. Number of PCs You Have in the Home
• Figure 6. Last Personal-Use PC Purchase
• Figure 7. Key Features Driving Your Most Recent Personal-Use PC Purchase
• Figure 8. Features and or Form Factors Wanted in Your Future Personal-Use PC
• Figure 9. Acceptable Desktop PC Pricing (Today)
• Figure 10. Acceptable Mobile PC Pricing (Today)
• Figure 11. Activities You Most Often Use Currently on Your Personal-Use PC
• Figure 12. Activities You Most Often Used on Your Personal Use PC Two Years Ago
• Figure 13. Hosted/Remote Software Used on Your Personal-Use PC
• Figure 14. Devices Which Share Files Most Often With Your Personal-Use PC
• Figure 15. Devices You Want to Self-Identify or Synchronize
• Figure 16. Method Used to Transfer Data from One PC to Another PC or Consumer Electronics Device
• Figure 17. Usage of Your Personal Use PC When Traveling or Remote
• Figure 18. Motivating Factor for an HD Drive
• Figure 19. Usage of Your Media Center PC
• Figure 20. Pre-tax Income in 2006