Abstract
Now that wireless service is used by a majority of the people in the US,
wireless carriers need to examine more closely the characteristics of the
diverse groups that make up this market. Based on an extensive survey of over
1,500 cellular customers, this report focuses on the different ethnic segments
of wireless users. Covered in this report are Caucasians, African-Americans,
Hispanics and Asian subsets. This report- one in a series of five- provides a
detailed snapshot about monthly spending on voice and consumer behaviors and
preferences regarding:
- Service plans, family plans, and the use of multiple phones
- Data services and prices paid for these services
- Spending on current and future handsets, as well as desired handset
features
- Adoption of other consumer technologies
- Personal vs. business use of wireless
This report will be important for wireless carriers, mobile application
developers, handset vendors, chip makers, advertisers, and others who need a
clear understanding of consumer preferences of wireless users.
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