Abstract
The pay direct-to-home (DTH) industry is characterized by two broad growth
patterns: maturing markets with decaying rates and high growth/emerging
markets. Mature markets like those in North America and Western Europe stand
in relative stark contrast to regions like Asia and Eastern Europe, where the
markets are just emerging.
Both North America and Western Europe have relatively few pay-TV platforms-
often a “duopoly” or “monopoly” prevails. This is in
contrast to countries like Romania, which currently has five DTH providers,
which paints differing growth prospects. In mature markets growth will come
from premium services (HD and DVR/PVR) while emerging/high growth markets will
experience a period of relatively robust subscriber acquisition likely
followed by consolidation and a gradual decay in the growth rate. The
emerging/high growth markets, by and large, will mirror, to some extent, the
progression taken by the mature markets
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