Continued Growth in the Worldwide Market for Portable, Electronic-Based Edutainment Toys

Today' s child is incredibly comfortable using technology. As a result, young children now represent a key target demographic for digital consumer electronic (CE) products. There are a number of children' s toys on the market today that incorporate digital technology. In fact, one of the fastest growing segments in the overall toy industry is the edutainment market. Edutainment toys aim to educate while they entertain, and sophisticated digital technology, such as 3D graphics and wireless capability, is now being incorporated into edutainment toys.

The worldwide market for edutainment toys reached $2.35 billion in 2007. In-Stat expects this figure to reach $9 billion by 2012. The growth in the edutainment toy segment is taking place as the costs of microprocessors and memory chips drop significantly. In-Stat believes that semiconductor companies now have an opportunity to leverage existing, portable multimedia solutions in order to power products found in the price-sensitive edutainment toy market.

In-Stat' s latest report includes worldwide forecasts for unit shipments, average sales price, and revenues for electronic-based, edutainment toys. It offers company profiles for the leading edutainment toy manufacturers, such as LeapFrog and VTech, and provides a composite semiconductor forecast for a typical edutainment toy on the market today.