US Online Social Networking--Here to Stay

Table of Contents

• Executive Summary
• Introduction
• An Overview of Social Networking
• US Social Networking Marketplace
  • User Segmentation
  • Top Social Networking Sites in the US
• Monetization of Social Networking
  • Advertising Sales
  • Subscription Fees and Premium Content
  • Access to Member Information
  • Market Data
  • Merchandising
  • Virtual Merchandise
  • Sponsorship
  • Micropayments
  • Affiliate Merchandising
• Survey Data
  • Premium Services
  • Mobile Social Networking Data Breakout
• US Social Networking Forecast
• Conclusions
• Methodology

• Table 1. Survey Targets by Age versus Actual Responses
• Table 2. Reasons for Visiting Online Social Networking Sites
• Table 3. Respondents' Online Social Networking Sites Visited Regularly by Age
• Table 4. Respondents' Online Social Networking Sites Visited Regularly by Gender
• Table 5. Types of People Respondents Might Be Willing to Meet Offline (Base: Respondents Who Visit Online Social Networking Sites)
• Table 6. Premium Features/Services Currently Purchased
• Table 7. Monthly Average Amount Spent on Premium Services/Features (Base: Respondents Currently Paying for Premium Services/Features)
• Table 8. Likelihood of Paying For Premium Services/Features (Base: Respondents Currently Not Paying for Premium Services)
• Table 9. Reasons Respondents Would Not Consider Paying for Premium Services/Features on an Online Networking or Video Site
• Table 10. Respondents Using a Mobile Phone to Participate in Online Social Networking or Video Sites
• Table 11. Mobile Device Features Used on Online Social Networking and/or Video Site
• Table 12. Reasons Cited for Not Using a Mobile Phone to Access Online Social Networking and/or Video

• Figure 1. US Social Networking User Forecast 2008 - 2012
• Figure 2. Xanga Member Tattoo
• Figure 3. Facebook Pixel Gifts
• Figure 4. Percentage of Respondents Who Visit Online Social Networking Sites
• Figure 5. Percentage of Respondents Who Watch Online Video
• Figure 6. Participation in Social Networking and Online Video Viewing By Age
• Figure 7. Female Motivations Cited for Online Social Networking
• Figure 8. Male Motivations Cited for Online Social Networking
• Figure 9. Types of People Respondents Might Be Willing to Meet Offline (Base: Respondents Who Visit Online Social Networking Sites)
• Figure 10. Top Reasons Respondents Visit Online Social Networking Sites (Base: Respondents Who Use a Mobile Device for Social Networking)
• Figure 11. US Social Networking User Forecast 2008 - 2012