China's Mobile TV Market: CMMB Takes Off in 2009

Table of Contents

• Executive Summary
• Definitions
  • Broadcast Television
  • Cellular Streaming
  • Cellular Broadcasting
  • CMMB Leads in Digital Mobile TV
• Market Overview
  • Analog Mobile TV Market Peaked in 2008
    • Analog Market Status
    • Analog Market Shrinking
  • Digital Mobile TV Market: CMMB Leads
    • DAB
    • T-MMB
    • CMMB
• CMMB Kicked off in 2008 with Olympic Games
  • 2008 the Key Year for CMMB
  • Serving the Olympic Games with TD-SCDMA
  • Rise of Gray CMMB Cellphone Market
  • CMMB Operator Startups
  • CA Confirmation
  • Bidding for One Million Mobile Devices
  • CMMB Satellite Launch Postponed
• CMMB to Dominate China' s Mobile TV Market
  • CMMB: China' s Home-Grown Standard
  • SARFT' s Strong Support
  • Mature Industrial Chain
  • Successful Olympic Trial and User Experience
  • Competitors Not Ready
  • CMMB Market Development
  • CMMB Value Chain Analysis
    • Network Operators Actively Participate
    • Content Providers
    • Mobile Device Manufacturers
    • Receiving Chip Providers
    • CMMB Chipsets Becoming More Integrated
    • CA Providers
  • Business Model Analysis
    • Current Trial Business Model
    • Expected Commercial Business Model
• China' s Mobile TV Market Forecast
  • Market Drivers
    • SARFT Support
    • Mature Industry Chain
    • Proven User Interest
    • Cheap and Reliable Mobile Devices
  • Market Barriers
    • License Issue
    • Network Coverage
    • No Clear Brand: What' s CMMB?
    • SARFT Short of Experience
  • CMMB Receiving Chip Price Forecast
  • Mobile TV Subscriber Forecast
  • CMMB Receiving Chip Shipment and Revenue Forecasts
• Methodologies
• Related In-Stat Reports

List of Tables

• Table 1. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013 (in Millions)
• Table 2. Comparison of China' s Mobile TV Standards
• Table 3. Current CMMB Mobile Devices
• Table 4. China' s Mobile TV Subscriber Forecast, 2008 - 2013 (in Millions)
• Table 5. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013 (in Millions)

List of Figures

• Figure 1. China' s Mobile TV Subscriber Forecast, 2008 - 2013 (in Millions)
• Figure 2. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013 (in Millions)
• Figure 3. Mobile TV Categories
• Figure 4. CMMB Infrastructure
• Figure 5. CMMB Value Chain
• Figure 6. Branded CMMB Mobile Phones
• Figure 7. CMMB Business Model Analysis
• Figure 8. CMMB Receiving Chip Price Forecast, 2008 - 2013 (US$)
• Figure 9. China' s Mobile TV Subscriber Forecast, 2008 - 2013 (in Millions)
• Figure 10. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008 - 2013 (in Millions)