Abstract
Report Summary
Demand for PC-TV Tuners has turned down from 2008, due to the worldwide
economic recession. The market faces fundamental issues headed by a lack of
consumer demand, along with increased competition from online television and
programming sources. Mobile video services will also change the playing field.
Key Issues in this Market Include:
- PC-TV Tuner vendors are expecting a boost with Microsoft' s Windows 7 and
the new version of Media Center which will include better connectivity
solutions for PC-TV Tuners. The Tuner vendors are expecting that Microsoft
will increase promotion of PC-TV Tuner compatibility with Media Center. But
Media Center also will include better access of television programming and
movies via the broadband Internet as well.
- The semiconductor companies that have been servicing the PC-TV Tuner
vendors are also facing increased threat. Facing flat demand, the traditional
vendors are wondering if the PC-TV Tuner segment of their broader TV Tuner
business is viable. As the market shifts from a combination of analog and
digital broadcast technologies to digital-only broadcast, the margins
currently available for hybrid tuners will increasingly be marginalized by
lower cost digital-only tuners.
- A new wave of semiconductor companies who are moving the tuner
demodulation function to software offer the threat of further squeezing PC-TV
Tuner margins. These new offerings with a lower Bill of Material will force
the more traditional tuner companies to evaluate continued participation in
the market.
This report covers the overarching issues that are dominating the PC-TV Tuner
market today and that will influence the market for PC-TV Tuners for the next
five years, including:
- The influence of the shift from analog to digital content and how that
affects PC-TV Tuner sales.
- How the introduction of Microsoft Windows 7 will influence the PC-TV Tuner
market.
- The introduction of Microsoft' s Protected Broadcast Driver Architecture
(PBDA) that will enhance
- PC-TV Tuner compatibility with encrypted broadcast content.
- The introduction of M-Series CableCards by Ceton.
- The influence of Internet-based content on PC-TV Tuners.
- The challenge to the status quo by PC-TV Tuners originally developed for
the mobile market.
HIGHLIGHTS
- Microsoft Windows 7 and Media Center Edition may energize the market.
- PC-TV Tuners may have peaked in value during 2008 at about $1.4B.
- Attach rates for PC-TV Tuners are around 3.5%.
- 2013 PC-TV Tuner shipments will be about 20 million.
This report also provides new forecasting insights through 2013 including:
- Increased granularity by Tuner type including Analog, Hybrid, and
Digital-only Tuners.
- Forecasts for OEM installation of Tuners by Tuner type, including USB
built in, PCI/PCIe built in by desktop and notebook form factors by units and
by dollars.
- Forecast for aftermarket tuners including Retail Sticks and Add-in Cards
by units and by dollars.
- Annual growth rates for each of the above categories.
- Forecasts are further broken down by North America, Europe, Asia, and Rest
of World with a totals roll up.
Companies Mentioned in this Report
- Apple
- ATI/AMD
- AverMedia
- Buffalo
- Ceton
- Comcast
- Conexant
- DiBcom
- DirecTV
- Friio
- Hauppauge
- Intel
- I-O Data
- Microsoft
- Microtune
- Mirics Semiconductor
- NEC Electronics
- NXP Semiconductors
- Sanwa
- Sky
- TechniSat
- Telegent
- TerraTec
- ViXS Systems
- Xceive
Who Will be Interested in This Report?
- Broadcast television industry, including cable, satellite, and OTA
broadcasters
- Semiconductor manufacturers involved in the PC-TV Tuner market
- PC-TV Tuner manufacturers
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