Abstract
Content Providers have been working on an “Internet learning
curve” for the past decade. They can' t permit an entity, such as Apple,
to be the control point for their content. Content companies are using their
in-house engineering and software capabilities to figure out how to manage
their digital assets, and working with trusted partners to create approaches
that give them increased control, lower the cost of operation, and widen their
revenue possibilities. The key solutions run in Data Centers, and connect
using Content Delivery Networks (CDNs).
Traditional Subscription-TV services are deploying new approaches, like
RS-DVR, StartOver, and Catch UP TV. TV Anywhere permits a subscriber to access
their authorized Content from a PC when they are not at home. Mobile services
will permit subscribers to “tap into” their at-home storage
devices.
Completely new opportunities will arise for “Outside-the-Home”
services that provide premium Content in public venues. Fiber-to-the-Home and
DOCSIS 3.0 technologies may create high-dollar Pay-per-View opportunities.
We expect the worldwide value of CDNs to grow from about US$ 1.25 Billion
during 2008, up to about US$ 2.5 Billion in 2013.
It' s going to be a bumpy ride.
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