Abstract
Not so long ago, the PMP/MP3 player market was one of the fastest-growing
segments in the portable consumer electronic (CE) industry, with Apple as the
runaway leader with its successful iPod lineup. Today, the market is facing a
serious slowdown as Apple shifts its focus to its illustrious iPhone, and as
iPhone-like competitors pop up.
PMP/MP3 player shipments will reach 225 million worldwide by the end of 2009,
up only 5% from 2008. Manufacturers are scrambling to encourage sales by
adding enhanced features, like touchscreens and support for Wi-Fi.
Nevertheless, the PMP/MP3 player market has reached saturation due to waning
consumer demand, a poor economic environment, and competition from emerging
Internet-connected CE segments, such as audio/video-capable smartphones and
mobile Internet devices (MIDs).
In-Stat' s latest research on the global PMP/MP3 player market includes
forecasts for unit shipments and revenues out to 2013. Regional splits for
unit shipments, as well as expectations for growth in Wi-Fi enabled PMPs, are
included. New to this research is a bill of materials analysis and the total
silicon revenue opportunity for suppliers to the global PMP market.
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