Abstract
The e-book market continues to heat up as Amazon updates its Kindle lineup and
as Sony bolsters its e-book lineup with low-priced models and a newly
introduced wireless e-book. In-Stat recently fielded an online survey to
almost 18,000 North American consumers regarding their attitudes and behaviors
toward e-books. This survey garnered over 1,500 responses and found that,
among both e-book owners and future purchasers, Amazon remains the most
desired e-book brand. Other survey data regarding current e-book usage,
important purchase criteria, and preferred e-book content is also included.
Look for this survey research, as well as other research on today' s hottest
portable consumer electronics markets, in In-Stat' s Portable Entertainment
Devices service.
About In-Stat
In-Stat' s market intelligence combines technical, market and end-user research
and database models to analyze the Mobile Internet and Digital Entertainment
ecosystems. Our insights are derived from a deep understanding of technology
impacts, nearly 30 years of history in research and consulting, and direct
relationships with leading players in each of our core markets. In-Stat
provides its research through reports, annual subscriptions, consulting and
advisory services to inform critical decisions. Technology and semiconductor
vendors, infrastructure and device manufacturers, service providers and media
companies worldwide rely on partnerships with In-Stat' s tenured, experienced
staff and on our in-depth market intelligence to support critical business,
product and technology decisions.
In-Stat is a strategic segment of the $9 billion Reed Elsevier global
information network, with access to an expansive worldwide electronic network,
extensive technology databases and well-informed personnel. As a member of
Reed Business Information, In-Stat is a division of the largest
business-to-business publisher in the U.S.
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