Built-in Appliances Distribution and Brand Image in SPAIN

1. INTRODUCTION

• Scope of the research and methodology
• Introductory data and macroeconomics
• The demand breakdown

2. THE KITCHEN FURNITURE MARKET

• Production and Consumption
• International trade
• Employment and average turnover per employee
• Supply structure
• Kitchen furniture and built-in appliances
• Distribution channels
• The leading kitchen furniture manufacturers

3. THE MAJOR APPLIANCES MARKET

• Size of the market
• Leading manufacturers in Spanish appliances market

4. THE BUILT-IN APPLIANCES MARKET

5. BUILT-IN APPLIANCES DISTRIBUTION

• The Spanish built-in appliances distribution
• Large appliances retailers (LAR)
• Department store (DS)
• Kitchen chains and DIY
• Builders/Builder societies

6. PRODUCT BREAKDOWN

• Hobs
• Ovens
• Hoods
• Refrigerators
• Dishwashing machines

7. BRAND IMAGE ANALYSIS

• Brands of built-in appliances present in Spain
• Brand image: An overview
• Brand image: The main groups and the main brands

APPENDIX 1: QUESTIONNAIRE USED IN THE SURVEY

APPENDIX 2: LIST OF THE MENTIONED COMPANIES