Abstract
Despite the difficult global economic conditions consumer electronics are
predicted to remain a profitable segment for semiconductors suppliers. The
analog market plays a critical role in the function of consumer electronics,
providing audio, video, power management, and motor control.
Semiconductor revenue from the consumer segment amounts to $43.5 billion in
2009. Both revenue and unit is expected to grow at about the same rate so
pricing will be stable in this application market segment over the next five
years. Following the rocky third and fourth quarters in 2008, the consumer
semiconductor market has quite a large hole to climb out of. However, due to
the current inventory levels in the channel, revenue should be close to 2008
levels by 2010 and continue growth at a rate of 12 percent on average over the
forecast period.
Databeans predicts that consumer analog devices will reach $5.1 billion in
revenue for 2009. Despite falling 28 percent from 2008, it will remain one of
the leading analog semiconductor markets, trailing only communications.
Consumer analog devices are expected to experience strong compound annual
growth rates of 11 percent annually over the forecasted period, reaching $8.4
billion by 2014.
Special purpose consumer analog constitutes the largest consumer analog
sub-segment with $2.1 billion in projected revenue for 2009. This segment is
predicted to grow 10 percent on average over the next five years, thanks
primarily to major adoption in audio and video electronics such as multimedia
players, flat screen televisions, speakers, and mobile handsets. Analog ASSP
product revenue is expected to be higher in the consumer segment this year and
in the future thanks to ever increasing electronics consumption in emerging
foreign markets.
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