Abstract
The automotive market is in for some rocky times ahead. Shipments of new
vehicles are expected to be down 5 percent from 2008 in 2009 as consumers
around the world put off purchasing a new mode of transportation due to lack
of credit options.
Longer term, however, vehicle production will continue to grow after the
economy stabilizes. There are plenty of areas where there is potential growth,
particularly in China and India where penetration rates are still relatively
low. In 2008 nearly 66 million vehicles were shipped worldwide, resulting in a
market worth $833 billion in 2008. Some long term forecasts call for nearly
100 million vehicles shipping 10 years from now.
The market for automotive semiconductors is expected to fall to $15 billion in
2009. Because of the trends toward more electronics in controls and increasing
demand for hybrids, the demand for semiconductors required in automotive is
growing at a much faster rate than the applications.
The automotive analog market is expected to drop to $4.4 billion in 2009 from
a high of $5.7 billion in 2008. Growth is expected, however over the next few
years. Growth is driven by application specific devices which account for over
75 percent of worldwide revenue for analog in automotive applications.
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