Abstract
Even in the midst of a down economy, where other industries have experienced
declines in sales, consumer electronics revenue will continue to sustain a
flat to slightly declining market, which will serve to give consumer
semiconductor manufacturers hopeful opportunities, especially in the digital
video segments, and allow them to keep development going on significant
component improvements for future product designs.
The market for consumer semiconductors is made up of sales of all
semiconductors used in consumer electronic applications. These products can be
application specific, such as mixers and HDMI interface or multi-market
devices such as memory and power transistors. The market is around 15 percent
of the size of the total consumer electronics market and is estimated at $54.3
billion for 2008.
There are a few product segments like Optoelectronics, sensors, digital
interface, and analog, that are growing exponentially and helping to sustain
this market. Databeans is forecasting consumer semiconductor revenue of $43.5
billion for 2009, reflecting the current downturn in the overall semiconductor
market.
The majority of consumer semiconductor market leaders continue to be the large
multinational corporations such as Toshiba, Sony, Panasonic, and Samsung. All
of these companies produce consumer electronics and then manufacture
semiconductor components in support of their own products. Semiconductor
suppliers such as Renesas, STMicroelectronics, and NXP, are playing
increasingly important roles in the merchant market.
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