Abstract
Over the long term, data converters consumption and revenue growth will be
driven by the industrial, communications, and consumer electronics markets
primarily, with demand from Asia Pacific manufacturing continuing to
accelerate; the recent downturn experienced for data converters is due to the
macro factors affecting the global economies and technology markets.
Data converters are part of the $13 billion standard analog market which also
includes amplifiers, comparators, interface and power. Data converters
constitute 16 percent of this market, but are growing at a faster rate so
share is growing. The only standard analog market that is growing at a faster
rate than data converters is power. Standard analog revenue in 2009 is
expected to drop by 16 percent this year due to a significant drop in demand
during the 4th quarter of 2008 and another dismal first quarter in 2009.
However, the market should rebound in 2010 where overall standard analog
revenue is expected to return to growth with revenue of $15.3 billion
predicted for the year.
The 2009 data converters market will likely be down by about 24 percent from
the previous year, and it is expected to underperform the total semiconductor
industry. Much higher growth of 21 percent is expected for next year, assuming
that there will be a recovery in semiconductors generally.
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