Abstract
Microcontrollers constitute the second largest automotive semiconductors
segment; and despite the current automotive industry recession, suppliers have
verifiable reasons to look beyond the crisis, and look forward to profitable
growth opportunities, especially in higher resolution components that support
navigational devices and integrated wireless technologies.
The global automotive industry continues to face major challenges, with
automakers experiencing financial losses, dramatic restructuring, and markets
that are in the process of being redefined. At the same time, automotive
electronics designers are in the dilemma of having to remain profitable and
plan for the future in the midst of this current time of uncertainty.
Automotive semiconductors will likely generate revenue of $15 billion for
2009. The market is expected to grow steadily at an average annual rate of 9
percent, reaching $23.5 billion by the end of the forecast period. Automotive
microcontrollers are expected to see revenues of $3.1 billion for 2009,
accounting for 21 percent of the automotive semiconductor market. By 2014 it
is expected that automotive microcontrollers will generate revenues of almost
$4.8 billion, with revenue growing in line with the overall automotive
semiconductors market.
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