Abstract
Display drivers belong to the general logic semiconductor category that
includes PLDs, communications, industrial, consumer, computer, automotive, and
general purpose logic categories. Logic was a $76.4 billion industry in 2008,
making it one of the most lucrative markets overall thanks to high demand.
Display drivers accounted for 10 percent of this market, which made them the
fifth largest market segment overall.
Although they are still a relatively small piece of the logic market, display
drivers are predicted to continue to be among the fastest growing segments
with a compound annual growth rate of 13 percent which will cause the entire
market to reach $13.7 billion in revenue by 2013.
This is thanks to sales of mobile handsets, LCD TVs, and notebook PCs, all of
which grew their end application units drastically. Another major factor was
the transition away from passive STN-type LCD displays and to active matrix
TFT-LCD displays in many mobile and handheld products, such as mobile handsets
and GPS navigation units. Such displays require larger numbers of display
drivers.
Because of their inclusion in a number of high volume consumer electronics,
display driver ICs are now considered a commodity with cost becoming primarily
important as OEMs demand lower prices and chip manufacturers attempt to gain
as much price margin as possible from each chip design.
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